How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

In today's business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.

Free the secrets to driving massive traffic to your blog with Blog Smarter, Not Harder. Written by expert digital marketer Jay Nans, this ebook offers a comprehensive guide to mastering SEO, content creation, and AI tools, with actionable insights designed to help bloggers, marketers, and entrepreneurs enhance their online presence and grow their audiences. What You’ll Learn: SEO Fundamentals: Learn how search engines rank content and what factors influence your position on Google. This section covers essential SEO metrics and how to measure success using tools like Google Analytics and Search Console. Advanced Keyword Research: Discover how to find low-competition and long-tail keywords that will help you rank faster. The ebook introduces advanced strategies such as keyword clustering, cannibalization fixes, and using secondary keywords for maximum impact. On-Page SEO Optimization: Master the art of optimizing your content for search engines. From crafting perfect title tags and meta descriptions to improving internal linking and URL structure, this ebook ensures you understand every aspect of on-page SEO that will make your content more search-engine-friendly. AI-Powered Content Creation: Learn how to leverage AI, particularly ChatGPT, to streamline content creation. Discover how to automate keyword research, generate SEO-friendly blog posts, and optimize your content with AI-driven tools, allowing you to scale production without sacrificing quality. Competitor Analysis: Gain insights into your competitors’ SEO strategies by learning how to extract their best keywords, analyze their sitemaps, and use these insights to outperform them in search rankings. Practical Strategies for Traffic Growth: Explore actionable methods to increase organic traffic, such as creating content clusters, optimizing for featured snippets, and refreshing old content to keep it relevant. The book emphasizes building high-quality backlinks and creating a strong internal linking structure to boost SEO performance. Maximizing Organic Traffic with Metrics: Delve into key metrics such as bounce rates, dwell time, and domain authority. Learn how to track your progress over time, interpret traffic trends, and adjust your SEO strategy to achieve sustained growth. Balancing AI and Human Creativity: While AI is a powerful tool, this ebook emphasizes the importance of combining automation with human creativity. You’ll learn when to rely on AI for efficiency and when to inject personal touches and expertise into your content to maintain authenticity and engagement. Why This Ebook is Different: Unlike many SEO books that focus purely on theory, Blog Smarter, Not Harder offers practical, step-by-step advice based on real-world experience. Jay Nans breaks down complex SEO strategies into easy-to-follow guides that can be implemented immediately, making it ideal for both beginners and seasoned bloggers. Additionally, the integration of AI tools like ChatGPT into the blogging and SEO workflow sets this book apart, offering readers the opportunity to harness cutting-edge technology to optimize their content creation process. Key Benefits: Step-by-step instructions for improving your SEO and keyword strategy. AI-driven content creation tips to save time and enhance productivity. Competitor analysis techniques to stay ahead in the game. Actionable insights that you can implement today to start seeing results. Whether you're just starting out in the blogging world or you’re an experienced marketer looking to stay ahead of the curve, Blog Smarter, Not Harder will provide you with the tools and strategies you need to grow your traffic, enhance your SEO, and build a successful blog. Grab your copy today and start blogging smarter, not harder!

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

What does it take to succeed? This question has fueled a long-running debate. Some have argued that humans are fundamentally competitive, and that pursuing self-interest is the best way to get ahead. Others claim that humans are born to cooperate and that we are most successful when we collaborate with others. In FRIEND AND FOE, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, we have evolved to do both. In every relationship, from co-workers to friends to spouses to siblings we are both friends and foes. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want. Here, Galinsky and Schweitzer draw on original, cutting edge research from their own labs and from across the social sciences as well as vivid real-world examples to show how to maximize success in work and in life by deftly navigating the tension between cooperation and competition. They offer insights and advice ranging from: how to gain power and keep it, how to build trust and repair trust once it’s broken, how to diffuse workplace conflict and bias, how to find the right comparisons to motivate us and make us happier, and how to succeed in negotiations – ensuring that we achieve our own goals and satisfy those of our counterparts. Along the way, they pose and offer surprising answers to a number of perplexing puzzles: when does too much talent undermine success; why can acting less competently gain you status and authority, where do many gender differences in the workplace really come from, how can you use deception to build trust, and why do you want to go last on American Idol and in many interview situations, but make the first offer when negotiating the sale of a new car. We perform at our very best when we hold cooperation and competition in the right balance. This book is a guide for navigating our social and professional worlds by learning when to cooperate as a friend and when to compete as a foe—and how to be better at both.

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "