A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies.

For almost forty years, DeeDee Halleck has been involved in a variety of projects that involve media making by "non-professionals." Her goal has been to develop a critical sense of the potential and limitations of mediated communication through practical exercises that generate a sense of both individual and non-hierarchical group power over the various apparati of media and electronic technology. Hand-Held Visions is a collection of essays, presentations, and lectures that she has written throughout this process. Halleck starts with a discussion of her own development as a teacher, producer, and an active participant in the struggle for media democracy. She gives the reader a historical first-person perspective on the community-based media movement and a sense of the determination and resolve that have enabled often fragile and much embattled organizations and individuals to survive in a climate dominated by global media corporations that are in direct opposition to their work.

This concise text will help readers understand the ongoing fascination with do-it-yourself media around the world. Ellie Rennie explains how community media has, since its beginning, challenged the mainstream. A clear and useful guide for students, Community Media lays out the terrain in which community media theory and advocacy have located themselves, including the ideals of participation, community, and social change.

This book brings together academic and activist work on community media, feminist, decolonial, and Indigenous perspectives to digital activism, including Free and Open Communication in Latin America. The essays in this collection speak to major changes over the past decade that are reshaping digital media uses and practices. The case studies presented here question many commonly held assumptions around global media ownership, sustainability, and access relevant to countries beyond Latin American contexts.

This volume gets beyond simple descriptions of the values and processes involved in community media and is deliberately seeking argument and structured debate around the issues of this vibrant sector of the media. The contributors examine the dilemmas that have emerged within this sector and provide an incisive overview. The chapters use case studies and data research to illustrate the major debates facing community media, along with a sideways look at the dilemmas that community media practitioners and their audiences must engage with. This collection provides an international perspective and covers the traditional formats as well as newer media technologies. It also gives some intriguing examples of community media, which get beyond simple good practices.

A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.