What forces shaped the twentieth-century world? Capitalism and communism are usually seen as engaged in a fight-to-the-death during the Cold War. With the establishment of the People's Republic of China in 1949, the Chinese Communist Party aimed to end capitalism. Karl Gerth argues that despite the socialist rhetoric of class warfare and egalitarianism, Communist Party policies actually developed a variety of capitalism and expanded consumerism. This negated the goals of the Communist Revolution across the Mao era (1949–1976) down to the present. Through topics related to state attempts to manage what people began to desire - wristwatches and bicycles, films and fashion, leisure travel and Mao badges - Gerth challenges fundamental assumptions about capitalism, communism, and countries conventionally labeled as socialist. In so doing, his provocative history of China suggests how larger forces related to the desire for mass-produced consumer goods reshaped the twentieth-century world and remade people's lives.

Consumption in Russia and the former USSR has been lately studied as regards the pre-revolutionary and early Soviet period. The history of Soviet consumption and the Soviet variety of consumerism in the 1950s-1990s has hardly been studied at all. This book concentrates on the late Soviet period but it also considers pre-WWII and even pre-revolutionary times.The book consists of articles, which survey the longue durée of Russian and Soviet consumer attitudes, Soviet ideology of consumption as indicated in texts concerning fashion, the world of Soviet fashion planning and the survival strategies of the Soviet consumer complaining against sub-standard goods and services in a command economy. There's also a case study concerning the uses of concepts with anti-consumerist content. Contributors include: Lena Bogdanova, Olga Gurova, Timo Vihavainen and Larissa Zakharova.

The impact of Communism on the twentieth century was massive, equal to that of the two world wars. Until the fall of the Soviet Union in 1991, historians knew relatively little about the secretive world of communist states and parties. Since then, the opening of state, party, and diplomatic archives of the former Eastern Bloc has released a flood of new documentation. The thirty-five essays in this Handbook, written by an international team of scholars, draw on this new material to offer a global history of communism in the twentieth century. In contrast to many histories that concentrate on the Soviet Union, The Oxford Handbook of the History of Communism is genuinely global in its coverage, paying particular attention to the Chinese Revolution. It is 'global', too, in the sense that the essays seek to integrate history 'from above' and 'from below', to trace the complex mediations between state and society, and to explore the social and cultural as well as the political and economic realities that shaped the lives of citizens fated to live under communist rule. The essays reflect on the similarities and differences between communist states in order to situate them in their socio-political and cultural contexts and to capture their changing nature over time. Where appropriate, they also reflect on how the fortunes of international communism were shaped by the wider economic, political, and cultural forces of the capitalist world. The Handbook provides an informative introduction for those new to the field and a comprehensive overview of the current state of scholarship for those seeking to deepen their understanding.

Communism Unwrapped is a collection of essays that unwraps the complex world of consumption under communism in postwar Eastern Europe, featuring new work by both American and European scholars writing from variety of disciplinary perspectives. The result is a fresh look at everyday life under communism that explores the ways people shopped, ate, drank, smoked, cooked, acquired, exchanged and assessed goods. These phenomena, the editors argue, were central to the way that communism was lived and experienced in its widely varied contexts in the region. Consumption pervaded everyday life far more than most other political and social phenomena. From design, to production, to retail sales and black market exchange, Communism Unwrapped follows communist goods from producer to consumer, tracing their circuitous routes. In the communist world this journey was rife with its own meanings, shaped by the special political and social circumstances of these societies. In examining consumption behind the Iron Curtain, this volume builds on a new field of study. It brings dimension and nuance to our understanding of the communist period and a new perspective to our current analyses of consumerism.

“First-class, rigorously researched, richly documented, and thought-provoking” essays on the consumer experience in socialist Eastern Europe (Graham H. Roberts, author of Material Culture in Russia and the USSR). As communist regimes denigrated Western countries for widespread unemployment and consumer excess, socialist Eastern European states simultaneously legitimized their power through their apparent ability to satisfy consumers’ needs. Moving beyond binaries of production and consumption, the essays collected here examine the lessons consumption studies can offer about ethnic and national identity and the role of economic expertise in shaping consumer behavior. From Polish VCRs to Ukrainian fashion boutiques, tropical fruits in the GDR to cinemas in Belgrade, The Socialist Good Life explores what consumption means in a worker state where communist ideology emphasizes collective needs over individual pleasures.

After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.

Stitziel examines the story of communist haute couture, fashion shows, seasonal clearance sales, the textile and garment industries, and everyday consumer practices, exploring the paradoxical causes, forms, and consequences of East Germany's attempt to create a communist consumer culture during the Cold War.