This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

Originally published in 1971. An introduction to the rapidly-changing field of modern communications at the time, this book brings together a wide range of literature from Africa, Asia and Latin America. It presents a critical revaluation of the dominant theoretical perspectives which informed Third World communications studies, and it challenges popular and often greatly misinformed perceptions of the nature and the uniformity of current Third World communications. The author gives an account of the significant shifts in the theoretical orientation of cultural analysis in Third World societies, explaining the vast differences between these societies in their levels of industrialization, communications and cultural production, and their ability to utilize modern mass communications and business-oriented technologies. He reveals that the differences can sometimes be greater than those between advanced capitalist and Third World countries, and comes to reject the usefulness of the concept of "Third World" in understanding the nature of communications systems in different national societies.

Papers presented at a seminar organized by Academy of Third World Studies.

Striding boldly where other scholars have feared to tread, Agunga offers a definitive solution strategy for people-centered development, armed with his upbringing in Africa, considerable field work experience, and knowledge of the literature. He argues that development projects and programs fail because planners and policy makers lack training in communications skills, and urges governments and donor agencies to include communications professionals in their programs. Annotation copyrighted by Book News, Inc., Portland, OR

This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.

Addressing the impact on national societies and cultures of the headlong rate of change in communication between nations, the contributors offer new approaches to this complex and rapidly growing field. The ethics of global communication are discussed.

The media plays an intricate role in the political economy of developing nations as it conveys the social issues and impacts of a government’s legislation and policy. However, information is often miscommunicated or biased in emergent economies as media owners often tailor news and advertisements to promote their own agendas rather than meet the needs of citizens. Political Influence of the Media in Developing Countries analyzes the use and structure of media in political forums in developing nations. Featuring research on the effects of the media on news consumption and the professional and ethical difficulties journalists and editors face in the dissemination of political messages, this publication is an essential reference source for policy makers, academicians, politicians, students, and researchers interested in the adoption of various media formats used to promote the political environment and civic engagement within developing countries.