As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.

Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in applied linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course, as well as for advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative ‘practice-to-theory’ approach, with a ‘back-to-front’ structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Additional features include tasks with commentaries, a glossary of key terms and an annotated further reading section. Exploring Professional Communication provides an accessible overview of the vast field of communication in professional contexts from an applied linguistics perspective. It explores the nature of professional communication by discussing various fundamental topics relevant for an understanding of this area. The book is divided into eight chapters, each dealing with a specific area of professional communication, such as genres of professional communication, identities in the workplace and key issues of gender, leadership and culture. Although the book’s main approach to professional communication is an applied linguistics one, it also draws on insights from a range of other disciplines. This second edition has been substantially revised and updated and includes coverage of the most recent developments in the area. New topics include: Remote and virtual communication, as well as technology-assisted communication The impact of the pandemic on professional communication Gender in professional communication post-#metoo Intersectional issues A new chapter on researching professional communication Throughout, Stephanie Schnurr takes an interactive approach that is reflected in the numerous examples of authentic discourse data, from a variety of written, spoken and multimodal contexts. Exploring Professional Communication is critical reading for postgraduate and upper undergraduate students of applied linguistics and communication studies.

' Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA? `This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century' - Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, Johns Hopkins University `This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful' - Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University `Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world' - Emanuel Rosen, author of 'The Anatomy of Buzz' `A thoroughly readable and inspiring book by two of the world's foremost health communication experts. Accessible and personalised, it is a "must-read" for all those interested in AIDS prevention, care and support' - Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa `This book provides a comprehensive analysis of the strategies related to HIV/AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV/AIDS' - Rafael Obregon, Social Communication Advisor, Pan American Health Organization `Combating AIDS is slickly written using commicators' theories, taking the reader step-by-step through various arguments, and using repitition to ingrain them in the reader's mind' - Ritu Priya, Nature HIV/AIDS is a matter of global concern. The world is now more than 20 years into the HIV/AIDS crisis with no vaccine in sight, and relatively few effective and sustainable prevention programs. Although the rate of HIV infection and AIDS deaths has declined in the richer nations of the developed world, infection rates are soaring in developing countries. AIDS is now the leading cause of death in Africa, and the fourth leading cause of death globally. The purpose of this book is to synthesize critical lessons about effective HIV/AIDS prevention programmes, with a major emphasis on communication strategies. The authors feel that despite the growing AIDS crisis, the world is making poor use of behaviour change and communication strategies for HIV/AIDS prevention. To begin with, the role of communication strategies in HIV prevention, care and support has been grossly underestimated. Prevention is shortchanged, despite the fact that no cure for AIDS has been found, and the cost of anti-retroviral therapy is out of reach for most who need it. Many communication strategies are culturally inappropriate, so they may offend public sensitivities, which is easy to do when dealing with a sensitive topic that involves sex, stigma and death. Combating AIDS: Communicaton Strategies in Action focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors have also described and analyzed the value of entertainment-education strategy in HIV prevention

From developing effective messages to working with the news media, from writing speeches to tweeting, from crisis communication to the ethics of political communication, and everything in between, Political Communication in Action takes the reader step by step through the process. Uniquely, it provides a tour of the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations.

First Published in 1987. This book provides an outline for a descriptive basis for the study of human communication by advocating a pragmatic approach to communication, based on the study of language use in context. It covers work on verbal communication in many disciplines, and represents a variety of underlying assumptions and methods of analysis. This book blends both European and North American scholarship for a broadly focused analysis in a form suitable for beginners and those looking to expand their established understanding.

Translation and interpreting studies and intercultural communication have so far largely been treated as separate disciplines. Translational Action and Intercultural Communication offers an overview of a range of different theoretical and methodological approaches to examining the hitherto largely ignored connection between the two research strands. Drawing on three key concepts ('functional equivalence', 'dilated speech situation' and 'intercultural understanding'), this interdisciplinary volume attempts to interrelate the following thematic strands: procedures of mediating between cultures in translational action, problems of intercultural communication in translational action, and insights into intercultural communication based on analyses of translational action. The volume features both contrastive papers and papers which investigate communicative events in actu. The analyses presented deal with a variety of genres and types of interaction, including children's books, speech acts in dramatic text, popular science and economic texts, excerpts from intercultural university encounters, phatic talk, toast giving and medical communication.