Communication and content presents a comprehensive and foundational account of meaning based on new versions of situation theory and game theory. The literal and implied meanings of an utterance are derived from first principles assuming little more than the partial rationality of interacting agents. New analyses of a number of diverse phenomena – a wide notion of ambiguity and content encompassing phonetics, syntax, semantics, pragmatics, and beyond, vagueness, convention and conventional meaning, indeterminacy, universality, the role of truth in communication, semantic change, translation, Frege’s puzzle of informative identities – are developed. Communication, speaker meaning, and reference are defined. Frege’s context and compositional principles are generalized and reconciled in a fixed-point principle, and a detailed critique of Grice, several aspects of Lewis, and some aspects of the Romantic conception of meaning are offered. Connections with other branches of linguistics, especially psycholinguistics, sociolinguistics, historical linguistics, and natural language processing, are explored. The book will be of interest to scholars in philosophy, linguistics, artificial intelligence, and cognitive science. It should also interest readers in related fields like literary and cultural theory and the social sciences. "This book is the culmination of Prashant Parikh's long and deep work on fundamental questions of language and how they can be illuminated by game-theoretic analysis." — Roger Myerson, 2007 Nobel Laureate in Economics, University of Chicago "Prashant Parikh has, over the years, accumulated a substantial and impressive body of work on the nature of language, deploying the resources of game theory. Communication and content is a vastly ambitious culmination of this lifelong pursuit. It covers a tremendously wide range of themes and critically discusses an enormous range of writing on those themes from diverse intellectual traditions, as it systematically develops a game-theoretic account of content in the communicative contexts in which human linguistic capacities are employed, eschewing standard distinctions between semantics and pragmatics, and offering instead a highly integrated elaboration of the slogan “meaning is use”. It is a work that is at once creative yet conscientious, bold yet rigorously technical, systematic yet sensitive to contingency and context. It will abundantly reward close study." — Akeel Bilgrami, Sidney Morgenbesser Professor of Philosophy, Columbia University "Prashant Parikh has made fundamental contributions to the game-theoretic analysis of linguistic meaning. Communication and content summarizes and extends this important work, offering a truly novel approach to the strategic foundations of meaning. This approach finds a way out of the prison of methodological solipsism and opens up the study of linguistic meaning to scientific study." — Robin Clark, Linguistics, University of Pennsylvania "A pioneering attempt to work out things like literal meaning, modulation, enrichment, implicature, etc. in mathematical detail within a game-theoretic framework." — François Recanati, Chair, Philosophy of Language and Mind, Collège de France "Communication and content is the crowning achievement of a long line of research pioneered by Prashant Parikh. In this groundbreaking work Parikh introduces a fresh perspective on natural language pragmatics, by making a creative tie with game theory. Clearly written, Communication and content weaves together semantics, game theory, and situation theory to create a thought-provoking picture of natural language pragmatics. Every modern AI researcher interested in the foundations of natural language pragmatics owes it to him- or herself to become familiar with this picture." — Yoav Shoham, Computer Science Department, Stanford University

The current popularity of such phrases as "information age" and 'information society" suggests thatlinks between information,communication, and: behavior have become closer and more complex in a technology-dominated culture. Social scientists have adopted an integrated approach to these concepts, opening up new theoretical perspectives on the media, social psychology, personal relationships, group process, international diplomacy, and consumer behavior. Between Communication and Information maps out a richly interdisciplinary approach to this development, offering innovative research and advancing our understanding of integrative frameworks.This fourth volume in the series reflects recently established lines of research as well as the continuing interest in basic areas of communications theory and practice. In Part I contributors explore the junction between communication and information from various theoretical perspectives, delving into the multilayered relationship between the two phenomena. Cross-disciplinary approaches in the fields of etymology and library science are presented in the second section. Part III. brings together case studies that examine the interaction of information and communication at individual and group levels; information exchanges between doctors and patients, children and computers, journalists and electronic news sources are analyzed in depth. The concluding segment focuses on large social contexts in which the interaction of communication and information affects the evolution of institutions and culture.Between Information and Communication both extends and challenges current thinking on the mutually supporting interplay of information and human behavior. It will be of interest to sociologists, media analysts, and communication specialists.

This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.

NetLibrary named the Encyclopedia of Information Communication Technology as their September 2008 e-book of the month! CLICK HERE to view the announcement. The Encyclopedia of Information Communication Technology (ICT) is a comprehensive resource describing the influence of information communication technology in scientific knowledge construction, with emphasis on the roles of product technologies, process technologies, and context technologies. Through 111 authoritative contributions by 93 of the world's leading experts this reference covers the materials and instruments of information technology: from ICT in education to software engineering; the influence of ICT on different environments, including e-commerce, decision support systems, knowledge management, and more; and the most pervasive presence of information technology, including studies and research on knowledge management, the human side of ICT, ICT in healthcare, and virtual organizations, among many others. Addressing many of the fundamental issues of information communication technology, the Encyclopedia of Information Communication Technology will be a top-shelf resource for any reference library.

Contends that accessing and browsing information and communication are multidimensional and consequential aspects of the information user's entire experience and of general human behaviour. Focuses on the "information seeking" process of library or internet users, in consumer and audience research, and elsewhere. Examines the taxonomy of browsing and presents a model of the browsing process.