Communicating the "incommunicable Green"

Communicating the
Title Communicating the "incommunicable Green" PDF eBook
Author Xinghua Li
Publisher
Pages 256
Release 2010
Genre Advertising
ISBN

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These views shape the ways the Chinese perceive and react to environmental dangers and lead to a significant disjunction in the understanding of "green" between China and the U.S. By acknowledging these cultural, ideological, and historical differences, this dissertation investigates the international struggles for hegemony underlying the green consumerist movement and explores the conditions under which global environmental alliance can be established.

Holy Hype

Holy Hype
Title Holy Hype PDF eBook
Author Susan H. Sarapin
Publisher Rowman & Littlefield
Pages 259
Release 2022-01-13
Genre Business & Economics
ISBN 1793629358

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Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

You Found Me

You Found Me
Title You Found Me PDF eBook
Author Rick Richardson
Publisher InterVarsity Press
Pages 294
Release 2019-06-18
Genre Religion
ISBN 0830864547

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New research from the Billy Graham Center Institute shows that unchurched Americans are still remarkably open to faith conversations and the church. Researcher and practitioner Rick Richardson sheds light on the study's findings and shares best practices for how churches are effectively approaching unchurched "nones" and moving them to faith.

Incommunicable

Incommunicable
Title Incommunicable PDF eBook
Author Charles L. Briggs
Publisher Duke University Press
Pages 196
Release 2024-02-23
Genre Social Science
ISBN 1478059249

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In Incommunicable, Charles L. Briggs examines the long-standing presumptions that medical discourse translates easily across geographic, racial, and class boundaries. Bringing linguistic and medical anthropology into conversation with Black and decolonial theory, he theorizes the failure in health communication as incommunicability, which negatively affects all patients, doctors, and healthcare providers. Briggs draws on W. E. B. Du Bois and the work of three philosopher-physicians—John Locke, Frantz Fanon, and Georges Canguilhem—to show how cultural models of communication and health have historically racialized people of color as being incapable of communicating rationally and understanding biomedical concepts. He outlines incommunicability through a study of COVID-19 discourse, in which health professionals defined the disease based on scientific medical knowledge in ways that reduced varieties of nonprofessional knowledge about COVID-19 to “misinformation” and “conspiracy theories.” This dismissal of nonprofessional knowledge led to a failure of communication that eroded trust in medical expertise. Building on efforts by social movements and coalitions of health professionals and patients to craft more just and equitable futures, Briggs helps imagine health systems and healthcare discourses beyond the oppressive weight of communicability and the stigma of incommunicability.

A United Kingdom?

A United Kingdom?
Title A United Kingdom? PDF eBook
Author John Mohan
Publisher Routledge
Pages 427
Release 2014-04-23
Genre Science
ISBN 1317859030

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The human geography of the UK is currently being reshaped by a number of forces - such as globalisation, transition in the organisations of production, the changing character of state intervention, and changing relationships with Europe. A consideration of the impacts of these forces on economic, social and political landscapes is, therefore, an urgent task. At the same time, enduring institutional features of the British economy and polity are also having important influences on socio-economic processes. The result is a complex mosaic of uneven development, which belies the notion of simplistic regional contrasts. Rather than simply mapping spatial inequality, 'A United Kingdom?' charts the processes underpinning uneven development at a range of scales and for a number of key topics. The book draws upon and synthesises the latest contemporary research findings and places emphasis on the interrelated nature of economic, social and political geographies. It treats the human geographies of the UK in a coherent and integrated way, and asks whether contemporary processes of change are tending towards the reduction of socio-spatial divisions or their reproduction in new forms.

Environmental Advertising in China and the USA

Environmental Advertising in China and the USA
Title Environmental Advertising in China and the USA PDF eBook
Author Xinghua Li
Publisher Routledge
Pages 211
Release 2016-05-05
Genre Business & Economics
ISBN 1317753348

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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

A Thematic Concordance of Julien Green's Journal

A Thematic Concordance of Julien Green's Journal
Title A Thematic Concordance of Julien Green's Journal PDF eBook
Author Kathryn Eberle Wildgen
Publisher Summa Publications, Inc.
Pages 254
Release 1994
Genre Authors, French
ISBN 9781883479039

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