This report provides an overview of the health and wellness industry in Colorado, details the industry's strengths and its weaknesses, and looks at opportunities and challenges presented by a changing marketplace. It concludes with recommendations from industry leaders that are designed to promote smart growth while fostering a healthy and productive population.

This plan addresses a variety of important needs including defining core services and standards, developing a system for assessing priorities, examining the funding processes, enhancing our workforce and increasing efficiency in using technology. In addition, the plan emphasizes the importance of sharing responsibilities and decision making among state and local public health agencies, across programs and organizations, and in conjunction with local boards of health and county commissioners.