Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Includes CD-ROM companion Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for packages in retail environment competing with thousands of other products, it is especially important to hit the right color note. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and some color advice, anyone can make a strong choice. This book will take the 23 adjectives from The Complete Color Harmony and show 10 different packages in a variety of categories in 3 color combinations each for every adjective. The result is 1,035 color/layout variations illustrating how colors are used to great effect in design.

Modeled on the format and presentation of Business Graphics, this book features a vast collection of designs for special events from around the globe.

DIVThe Complete Color Harmony is from Rockport Publishers' best-selling series that includes, Color Harmony and Color Harmony 2. This book expands upon the two previous editions for the most comprehensive color reference to date. Along with some basic color theory, the book provides hundreds of one, two, and three-color combinations selected to reflect a range of moods and adjectives. This edition includes information on creating special effects using metallic and fluorescent color palettes, as well as an entirely new section devoted to the psychology of color. In Complete Color Harmony, authors Tina Sutton and Bride M. Whelan help readers determine their best colors and suggests why some colors may inspire their creativity while others don't. The book also includes two new color palette sections reflecting black and white as the color base, along with an expanded and updated Color Trends section that discusses not only trends and how they are predicted but gives advice on how to be a trend spotter. /div