If you think your industry is competitive, you wouldn't believe the selling skills necessary to assemble a championship football team! In the world of college football, the effort to attract talented players is known as "recruiting," but it's not like the human resources recruiting you see in a typical company. College football recruiting is marketing in its purest and most competitive form. In this one-of-a-kind book, Jeff Beals shares the sales-and-marketing secrets of famous football coaches such as Barry Switzer, Tom Osborne, Phillip Fulmer, Gary Barnett, John Cooper, Hayden Fry, R.C. Slocum, Jim Donnan, Joe Moglia and Jeff Tedford. The result is a page-turning sales book that reads like a novel. Study the gridiron's greatest salesmen -- and imitate their strategies and tactics -- and become a better marketer regardless of your profession!

Students will discover the joy and simplicity of cooking for themselves with 60 recipes for easy, delicious meals that can easily be made in any dorm room or shared apartment! NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW The Ultimate College Cookbook offers sixty recipes for everything from breakfast to weeknight cooking and weekend gatherings, on-campus or off. Each dish is designed to be cooked in a dorm-friendly appliance, including microwaves, toaster ovens, electric burners, rice cookers, and slow cookers. Don't miss Baked Ravioli Lasagna (use frozen ravioli instead of pasta sheets!), Hot Chocolate Lava Cakes (baked in individual mugs), and even perfect jammy eggs cooked in a tea kettle (add them to noodle soups in a pinch). And with variations for easy twists (upgrade your oatmeal to Pumpkin-Spice All-Nighter Oats, or turn garlicky roasted cauliflower into something new with chili-laced miso), there's no chance of getting bored in the kitchen.

Volume 34 brings together papers that address theoretical and empirical issues related to the spread of status value, reward expectations theory, age and gender effects, and measuring the impact of status manipulations. Overall, the volume reflects a wide range of theoretical approaches from leading scholars who work in group processes.