Explores how people participate in public life through organizations. The authors examine three organizations and show surprising similarities across them.

Advocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfil normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The analogy of the firm is a useful way of studying advocacy actors because individuals, via advocacy NGOs, make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well-defined constituencies, as well as a response to normative or principled concerns.

Community organizers build solidarity and collective power in fractured communities. They help ordinary people turn their private pain into public action, releasing hidden capacities for leadership and strategy. In Collective Action for Social Change , Aaron Schutz and Marie G. Sandy draw on their extensive experience participating in community organizing activities and teaching courses on the subject to empower novices to think like an organizers.

Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.

Organizing for Collective Action investigates the political and economic behaviors of national associations, including trade associations, professional societies, labor unions, and public interest groups. It focuses upon the ways that these organizations acquire resources and allocate them to various collective actions, particularly for member services, public relations, and political action. This analysis is structured around three broad theoretical paradigms for collective action: (1) the problem of societal integration which concerns the ways that people are tied to organizations and the ways that organizations connect their members with the larger society; (2) the problem of organizational governance which considers how individuals become unified collectivities capable of acting in a coordinated manner, and (3) the problem of public policy influence which involves interactions among public and private interest groups to formulate the binding decisions under which we all must live.

Explores how people participate in public life through organizations. The authors examine three organizations and show surprising similarities across them.

"This book explores how people participate in public life through organizations. The authors examine The American Legion, AARP, and MoveOn, and show surprising similarities across these three organizations"--Provided by publisher.