'Cold reading' is a term normally associated with the psychic industry. It basically means 'how to talk to people so you sound psychic'. This book explains how to apply cold reading psychology to business and professional communications. CRFB delivers several practical business benefits. Among other things, it's the fastest, easiest way to build rapport, establish credibility, foster trust and create persuasive messages. Although anyone can use CRFB, it is particularly useful if you work for yourself and are trying to build or grow your business.

"How can you talk to a complete stranger as if you have known them all your life? Is it really possible to read someone's thoughts and feelings within seconds of meeting them? In this..book ... explains the secrets of the oldest and most powerful psychological persuasion system in the world"--Back cover.

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.

Kevin O’Leary shares invaluable secrets on entrepreneurship, business, money and life. Can you make millions just by “visualizing yourself rich” as some business prophets suggest? Don’t buy it, says Kevin O’Leary. If you want to be a successful entrepreneur and amass wealth, you’re going to have to work for it. But the good news is: with the right guidance, focus and perseverance, you can turn entrepreneurial vision into lucrative reality and have the personal freedom that only wealth can buy. Kevin O’Leary would know. The much-feared and revered Dragon on the immensely popular show Dragons’ Den (and Shark Tank in the U.S.) started his company in his basement with a $10,000 loan from his financially savvy mother. A few years later, Kevin sold that company for more than four billion dollars. In this compelling, candid and, above all else, brutally honest business memoir, Kevin provides engaging, practical advice and lessons that will give anyone a distinct competitive edge.

More and more people every day are visiting psychics for advice, guidance and a peek into the future. The industry is a moneymaker, with TV talk shows, Internet astrologers and corner store psychics available for the seeker's pleasure. Mediums, sages and astrologers have enjoyed a long and well-documented history, and can even be found in The Bible, while modern psychics have turned their readings into fame, fortune and celebrity. But what can a psychic really do? This book will examine the ways that psychics run their show. Readers will come to understand the basics of the "cold read," which is the psychic's main tool for convincing customers to return

From entrance to exit, every facet of cold readings for audition success is covered in this new book, Glenn Alterman?s Secrets to Successful Cold Readings. Alterman provides step-by-step examples of how to quickly break down scenes and monologues during cold readings, with detailed chapters on theater, TV, soap operas, film, and commercials. Chapters include:? Nuts and Bolts: The 50 Basic Requirements for All Cold Readings? 25 Technical Rules for Cold Readings? The 25 Most Common Cold-Reading Mistakes? 50 Things You Need to Know for All Theater Cold-Reading AuditionsAlso included are dozens of interviews and insights from many of the major casting directors in New York and Los Angeles, as well as exciting, rare monologues that actors can use for their next audition.GLENN ALTERMAN, one of America?s premiere monologue and audition coaches, is the author of fifteen best-selling acting and original monologue books. He recently was voted first runner-up for ?The Best Private Acting Coach in New York? by the readers of Backstage newspaper.