Carlos Rossi ha sido requerido durante más de 20 años para llevar con éxito procesos de mejora del talento humano en todo tipo de organizaciones. Con este libro sorprende con información impactante sobre una de las profesiones más requeridas, de mayor crecimiento y proyección en todo el mundo.Basado en investigaciones rigurosas presenta una nueva línea de Coaching que fue puesta a prueba durante los últimos 10 años. Expone e incorpora cuestiones científicas no contempladas por el coaching hasta la actualidad. También identifica falencias dentro de los procesos con personas y un cuestionamiento importante a las Certificaciones de Coaching que existen en el mercado.Coaching Científico es contundente en argumentos al identificar aspectos claves que deben cambiar y mejorar en esta noble profesión. Es un libro tanto para profesionales del Coaching como para quienes quieren ser parte de esta apasionante actividad.

Ontological Coaching is a different paradigm, a different context for the objectives to be achieved, in the personal sphere or in team work. The ontological coach does not tell people what to do, does not pressure, does not advise, does not recommend, but explores, asks questions, offers generative interpretations, and also respectfully challenges their mental models to develop a new look that allows the discovery of new actions and possibilities. He accompanies in the design of actions that facilitate access to the desired results.

The process of Coaching is a conversation where a combined investigation occurs with the aim of discovering in which position is the person in the speech, understanding his past history and his current situation, with the aim of identifying his blockades and to help him solve them, to find the kind of conversations (internal and externals) that establishes his positive and negative effects and how to improve them to get the wanted goals, for that, the Coach must know how to observe and listen carefully.

Frente a los desafíos técnicos, sociales y ecológicos de una magnitud desconocida hasta el presente, es imperativo que se manifiesten líderes capaces de enfrentar los retos de la complejidad, y que los coaches que los acompañen también estén preparados. Este libro tiene como propósito proporcionar a los coaches profesionales, así como a los ejecutivos y otros líderes, los recursos para poner en práctica el enfoque propuesto: herramientas, técnicas, métodos, enfoques, visión, que hagan aflorar los potenciales talentos y movilizar las riquezas de la imaginación, la creatividad, la lucidez, el coraje y el entusiasmo que permitirán que el futuro tenga un porvenir. En esta obra: • Descubrirás las seis perspectivas del coaching global; física, psicológica, gerencial, política, cultural y espiritual. • Explorarás un enfoque integrador del coaching para lograr resultados sustentables. • Te abrirás a nuevos esquemas de pensamiento. • Complementarás tu aprendizaje a través de casos y ejemplos de coaching y práctica del liderazgo muy elocuentes.

Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Make Great Coaching Inevitable and bad Coaching Impossible Through ScienceAn insider look of a Groundbreaking ResearchLearn from stories of coaching professionals involved in coaching research around the world. Be inspired to use science as an essential foundation and business development tool. Set your practice apart and be a true expert in your field. What can this book help you do?Save time, learn what not to do & what you must do Grow your business with proven processesDeliver consistent results We can view coaching as a psychological practice, a leadership function or a managerial skill. We want to know more than it is 'effective' and it has a few 'ingredients' that make it work. We want to understand what coaching is, how and why it works.Our purpose is to inspire coaches, help establish coaching as a rigorous evidence field, and increase its credibility as a valuable practice.We curated first-hand experiences of 13 coaches and 6 clients part of The Coaching Presence Research Project. They share why they believe it is of value to actively participate in ground-breaking research and how their personal and professional lives were impacted."I am honored to endorse this fascinating and refreshing evidence-based research, which is a critical component of the coaching profession. It will truly validate coaching as a more evidence-based research and the book is an essential resource guide for coaching professionals and clients. Life Is Good." Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There"Tünde Erdös, Angelis Iglesias & colleagues with this book are inspirational in integrating research, theory and practice. I believe this is at the heart of sustaining excellent practice for clients and ensuring the sustainability of our industry. This book goes a long way in helping to chart the path of integration - thank you for such an excellent addition to the field." Dr. Sally Bonneywell, Executive Coach and Consultant. Former VP Coaching of GSK Coaching Centre of Excellence, 2016 International Prism Award for Global Excellence Awardeeexecutive coaching training, professional coaching programs

DISCOVER THE SCIENCE BEHIND BRAIN-BASED COACHING By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in alignment with an individual’s “hard-wired” way of thinking. Written by two well-known coaching professionals, David Rock and Linda Page, Coaching with the Brain in Mind presents the tools and methodologies that can be employed by novice and experienced coaches alike to create an effective—and ultimately more rewarding—relationship for both coach and client. This informative guide to the neuroscience of coaching clearly demonstrates how brain-based coaching works in practice, and how the power of the mind can be harnessed to help an individual learn and grow. Illustrated with numerous case examples and stories, this book is organized for immediate use by professionals in their client work. Coverage includes: A succinct but comprehensive overview of the major scientific and theoretical foundations for coaching and their implications for practice How the language of coaching—setting goals, making connections, becoming more aware, seeking breakthroughs, and taking action—parallels what neuroscientists tell us about how the brain operates Neuroscience as a natural platform for the ongoing development of coaching Building on the existing foundation of coaching by adding neuroscience as an evidence base for the profession, Coaching with the Brain in Mind shows that it is possible to become a better professional coach by understanding how the brain works. As well, the authors, through their research, present that an understanding of neuroscience research, however new and speculative, can help coaches and leaders fulfill their potential as change agents in the lives of others.