Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

Church history is important because it shows us how God's faithful dealings with His people in the Bible continue in the ongoing life and work of Christ in our world. If you have ever wished for a short book highlighting church history's most important events that will enlighten your mind and peak your interest, this is the one you've been waiting for. Three prolific church historians collaborate their efforts in Church History 101 to present you with a quick read of church history's high points.

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Pastors are schooled in theology and ministry, but few receive training in the fine points of church administration. Learning how to handle a congregation's finances "on the job" can be a harrowing experience. Yet efficiently managing your church's business affairs is a key element in keeping current members satisfied with their pastoral leadership -- and in attracting the new members you need for your church to grow in size and influence. In Basic Business Principles For Growing Churches, Arnold Cirtin shares expertise gained from more than four decades of corporate and academic experience. He provides a clear and helpful primer for pastors with limited training in business administration on such practical topics as accounting, fiscal management, and marketing. This is an indispensable book for pastors of small- and medium-sized churches (who typically are also their congregations' principal financial officers), as well as for church treasurers, trustees, and other financial board members. When you follow the guidelines in Basic Business Principles For Growing Churches, your church will be fiscally responsible, managed efficiently, and able to maximize its growing stewardship of God's resources. Arnold Cirtin is professor emeritus of accounting at Ball State University, and is a certified public accountant (CPA) in the states of Indiana and California. Cirtin is the author of Principles of Accounting Study Guide, as well as numerous articles in professional journals.

Is marketing biblical? Although the word "marketing" never appears in the Bible, the Bible is filled with examples of successful marketers: Solomon, Joshua, Nehemiah, and Paul, to name just a few. As you'll see in this book, these dynamic men of God had the ability to identify people's needs and then find the best ways to meet them. Jesus told his followers to do the same -- to bring his message to people in a way they could understand and relate to. That's the heart of marketing. And those principles can be immensely useful as you take part in God's work here on earth. It's time to move beyond the question of whether or not marketing is a biblical practice. The real question is whether your church can afford not to use such a powerful andd readily available tool. - Back cover.

Creating an environment that both embraces our newcomers and excites them enough to return does not happen by chance. We must be prepared to be effective stewards of those God brings us. And, why shouldn't the Church be the epitome of service at its best, as modeled by the greatest server of all time? Built on The Journey Church of the City's As...