This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.

Scholars from different disciplines and nations examine and assess the effectiveness of China's soft power initiatives in Africa. Some make contributions to the theorization of the slippery concept of soft power, while others are more empirically based, providing valuable case studies in both China and Africa.This collection considers the concept of soft power and questions its relevance to understanding China's international relations and international communications. It analyzes China's soft power in Africa through its international communication channels, addressing important questions such as: Why are Chinese media in Africa? How much soft power does China have in Africa? And what is the appropriate framework to analyze Chinese media's performance in Africa? In answering these questions, this volume also examines how China's engagement is represented in African countries' media.

This cutting edge book explores the role of the media in the highly disputed area of China-Africa relations, notably how various aspects of the issue have been portrayed, negotiated and contested in media and academic discourses. As Africa’s biggest trading partner and creditor, China explores Africa not only as a marketplace for importing primary commodities and exporting manufactured goods, but also as a preferred testing ground for its media and telecommunication sector aspiring for further internationalization. At a time when the influence from Global North has been on the wane in the continent, emerging powers are regarded as new inspirations for Africa’s development. China in particular tries to bolster multipolarity in Africa by factoring in media influence and facilitating the digitalization process of the continent. This book offers an up-to-date geopolitical analysis of China-Africa, examining the role of communication and telecommunication in the power shift, especially in constructing social and cultural realities in which the idea of “development” has been recurrently redefined and negotiated in the public domain. This volume tackles the issue from the new perspective of mediatization, considering how the media on the one hand shapes public opinion with its narratives and a logic of its own, and on the other hand simultaneously becomes an integrated part of other institutions like politics, trade, business as more of these institutional activities are performed through both interactive and mass media.

This Element presents an overarching analysis of Chinese visions and practices of soft power. Maria Repnikova's analysis introduces the Chinese theorization of the idea of soft power, as well as its practical implementation across global contexts. The key channels or mechanisms of China's soft power examined include Confucius Institutes, international communication, education and training exchanges, and public diplomacy spectacles. The discussion concludes with suggestions for new directions for the field, drawing on the author's research on Chinese soft power in Africa.

The recent rapid growth in China’s involvement in Africa is being promoted by both Chinese and African leaders as being conducted in a spirit of cooperation, friendship and equality. In the media and informally, however, a different, less harmonious picture emerges. This book explores how China and Africa really regard each other, how official images are manufactured, and how informal images are nevertheless shaped and put forward. The book covers a wide range of areas where China-Africa exchange exists, including diplomacy, technological cooperation, sport, culture and arts exchange. The book also discusses the historical development of the relationship and how it is likely to develop going forward.

Chinese Media in Africa: Perception, Performance, and Paradox analyzes the debate on Chinese media expansion in Africa and its implication for the African media landscape by engaging with African journalists who train and work in Chinese media organizations based in Africa. Emeka Umejei analyzes how African journalists that enter the sphere of Chinese media, often with libertarian notions of journalism, are able to navigate the collisions and collusions that inform journalism in these settings. Through extensive interviews with African journalists, Umejei explores the constant negotiation of freedoms—including the ability to always work in relation to African reality—within state-controlled media organizations. These interviews bring to light the paradoxical nature of Chinese media organizations that both preach equality with Africa and simultaneously promote Chinese hegemony in the media, highlighting the diverse contours that shape and influence journalism practices in these settings. Scholars of journalism, media studies, African studies, international relations, and sociology will find this book particularly useful.

This book discusses the growing media engagement between China and Africa from the point of view of both these regions. The rapid increase in Sino-African contact has led to many controversies and debates in the media, often represented in simplistic terms and stereotypes that call for more in-depth scholarly analysis. Not only have the relationship between Africa and China made headlines in the media, but the media itself has also become increasingly central in the exchanges of capital and human resources between these two regions. The media has also become the terrain where China's new foreign policy takes shape in the form of 'soft power'. This volume brings together authors from Africa, China, the US, UK and Europe to provide analysis, comment and empirical evidence to deepen our understanding of how the geopolitical shift towards the emerging regions of China and Africa are playing out on media terrain. The implications for transnational flows of media capital and content on journalistic approaches, press freedom and normative frameworks are discussed, as well as how African journalists have responded to these changes. The result is a collection of perspectives that refuses simplistic conclusions about what the growing engagement between China and Africa might mean, but presents a range of arguments informed by scholarly research. This book was originally published as a special issue of Ecquid Novi: African Journalism Studies.