Chemistry 2e is designed to meet the scope and sequence requirements of the two-semester general chemistry course. The textbook provides an important opportunity for students to learn the core concepts of chemistry and understand how those concepts apply to their lives and the world around them. The book also includes a number of innovative features, including interactive exercises and real-world applications, designed to enhance student learning. The second edition has been revised to incorporate clearer, more current, and more dynamic explanations, while maintaining the same organization as the first edition. Substantial improvements have been made in the figures, illustrations, and example exercises that support the text narrative. Changes made in Chemistry 2e are described in the preface to help instructors transition to the second edition.

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

From the New York Times bestselling author Simone Elkeles comes an epic love story like no other . . . First in the gripping PERFECT CHEMISTRY series, this is the next addictive read for fans of Anna Todd's AFTER series, and Caroline Kepnes's YOU. When Brittany Ellis walks into chemistry class on the first day of senior year, she has no clue that her carefully created 'perfect' life is about to unravel before her eyes. Forced to be lab partners with Alex Fuentes, a gang member from the other side of town, Brittany finds herself having to protect everything she's worked so hard for – her flawless reputation, her relationship with her boyfriend and, most importantly, the secret that her home life is anything but perfect. Alex is a bad boy and he knows it. So when he makes a bet with his friends to lure Brittany into his life, he thinks nothing of it. But the closer Alex and Brittany get to each other the more they realise that sometimes appearances can be deceptive and that you have to look beneath the surface to discover the truth. 'Compelling and addictive… I've still got that "wow" feeling you get after reading a great book' Wondrousreads.com 'Perfect Chemistry is a novel to obsess about. It is a book that you should drop everything for...the most romantic love story that I have ever read.' Thebookette.com 'Captures that rush of feelings associated with first love' Thebookbag.com 'Elkeles pens plenty of tasteful, hot scenes…that keep the pages turning. The author definitely knows how to write romance.' Kirkus Review

A new approach to teaching university-level chemistry that links core concepts of chemistry and physical science to current global challenges. Introductory chemistry and physics are generally taught at the university level as isolated subjects, divorced from any compelling context. Moreover, the “formalism first” teaching approach presents students with disembodied knowledge, abstract and learned by rote. By contrast, this textbook presents a new approach to teaching university-level chemistry that links core concepts of chemistry and physical science to current global challenges. It provides the rigorous development of the principles of chemistry but places these core concepts in a global context to engage developments in technology, energy production and distribution, the irreversible nature of climate change, and national security. Each chapter opens with a “Framework” section that establishes the topic’s connection to emerging challenges. Next, the “Core” section addresses concepts including the first and second law of thermodynamics, entropy, Gibbs free energy, equilibria, acid-base reactions, electrochemistry, quantum mechanics, molecular bonding, kinetics, and nuclear. Finally, the “Case Studies” section explicitly links the scientific principles to an array of global issues. These case studies are designed to build quantitative reasoning skills, supply the technology background, and illustrate the critical global need for the infusion of technology into energy generation. The text’s rigorous development of both context and scientific principles equips students for advanced classes as well as future involvement in scientific and societal arenas. University Chemistry was written for a widely adopted course created and taught by the author at Harvard.

Chemistry is an amazing branch of science that affects us every day, yet few people realize it, or even give it much thought. Without chemistry, there would be nothing made of plastic, there would be no rubber tires, no tin cans, no television, no microwave ovens, or something as simple as wax paper. This book presents an exciting and intriguing tour through the realm of chemistry as each chapter unfolds with facts and stories about the discoveries and discoverers. Find out why pure gold is not used for jewelry or coins. Join Humphry Davy as he made many chemical discoveries, and learn how they shortened his life. See how people in the 1870s could jump over the top of the Washington Monument. Exploring the World of Chemistry brings science to life and is a wonderful learning tool with many illustrations, biographical information, chapter tests, and an index for easy referencing.

"Topics are organized into three parts: algebra, calculus, differential equations, and expansions in series; vectors, determinants and matrices; and numerical analysis and statistics. The extensive use of examples illustrates every important concept and method in the text, and are used to demonstrate applications of the mathematics in chemistry and several basic concepts in physics. The exercises at the end of each chapter, are an essential element of the development of the subject, and have been designed to give students a working understanding of the material in the text."--BOOK JACKET.

Most people remember chemistry from their schooldays as largely incomprehensible, a subject that was fact-rich but understanding-poor, smelly, and so far removed from the real world of events and pleasures that there seemed little point, except for the most introverted, in coming to terms with its grubby concepts, spells, recipes, and rules. Peter Atkins wants to change all that. In this Very Short Introduction to Chemistry, he encourages us to look at chemistry anew, through a chemist's eyes, in order to understand its central concepts and to see how it contributes not only towards our material comfort, but also to human culture. Atkins shows how chemistry provides the infrastructure of our world, through the chemical industry, the fuels of heating, power generation, and transport, as well as the fabrics of our clothing and furnishings. By considering the remarkable achievements that chemistry has made, and examining its place between both physics and biology, Atkins presents a fascinating, clear, and rigorous exploration of the world of chemistry - its structure, core concepts, and exciting contributions to new cutting-edge technologies. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.