Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process. Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind--and how to influence that process. Drawing on decades of cognitive research and compelling case studies--from famous business and political leaders to renowned intellectuals and artists to ordinary individuals--Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives. Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education and senior director of Harvard Project Zero. The recipient of a MacArthur Prize Fellowship and 20 honorary degrees, he is the author of more than 20 books.

Examines one of the questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This book describes seven powerful factors at work in different cases of mind change. It also examines changes of mind in six arenas.

“Every generation has its hot-button issue,” writes David P. Gushee, “For us, it’s the LGBT issue.” In Changing Our Mind, Gushee takes the reader along his personal and theological journey as he changes his mind about gay, lesbian, bisexual and transgender inclusion in the Church. With 19 books to his name, Gushee is no stranger to the public arena. He is the author of the “Evangelical Declaration Against Torture” and drafted the “Evangelical Climate Initiative. “For decades now, David Gushee has earned the reputation as America's leading evangelical ethicist. In this book, he admits that he has been wrong on the LGBT issue.” writes Brian D. McLaren, author and theologian. In the definitive third edition of this book, David Gushee issues a scholarly response to his critics. Brian D. McLaren says it best: “Not only is David Gushee's work deep, thoughtful and brilliant; and not only is David philosophically and theologically careful and astute; he is also refreshingly clear and understandable by ‘common people’ who know neither philosophical nor theological mumbo jumbo.”

'Simply Brilliant' THE SECRET BARRISTER 'Passionate and brilliantly argued' DAVID OLUSOGA 'An admirably personal guide' MARINA HYDE 'Smart, analytical, self-aware and important' ALASTAIR CAMPBELL THE INTIMATE, REVEALING NEW BOOK FROM THE AUTHOR OF THE BESTSELLING, PRIZE-WINNING HOW TO BE RIGHT There's no point having a mind if you're not willing to change it James O'Brien has built well over a million loyal listeners to his radio show by dissecting the opinions of callers live on air, every day. But winning the argument doesn't necessarily mean you're right. In this deeply personal book, James turns the mirror on himself to reveal what he has changed his mind about and why, and explores how examining and changing our own views is our new civic duty in a world of outrage, disagreement and echo chambers. He writes candidly about the stiff upper lip attitudes and toxic masculinity that coloured his childhood, and the therapy and personal growth that have led him question his assumptions and explore new perspectives. Laying open his personal views on everything from racial prejudice to emotional vulnerability, from fat-shaming to tattoos, he then delves into the real reasons -- often irrational or unconscious -- he holds them. Unflinchingly honest, revealing and funny, How Not to Be Wrong is a tonic for a world more divided than ever and a personal manifesto for a better way of thinking and living. Because after all, if we can't change our own minds we'll never really be able to change anyone else's.

The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of our greatest thinkers on reasoning, HOW MINDS CHANGE is a book about the science, and the experience, of transformation. When self-delusion expert and psychology nerd David McRaney began a book about how to change someone’s mind in one conversation, he never expected to change his own. But then a diehard 9/11 Truther’s conversion blew up his theories—inspiring him to ask not just how to persuade, but why we believe, from the eye of the beholder. Delving into the latest research of psychologists and neuroscientists, HOW MINDS CHANGE explores the limits of reasoning, the power of groupthink, and the effects of deep canvassing. Told with McRaney’s trademark sense of humor, compassion, and scientific curiosity, it’s an eye-opening journey among cult members, conspiracy theorists, and political activists, from Westboro Baptist Church picketers to LGBTQ campaigners in California—that ultimately challenges us to question our own motives and beliefs. In an age of dangerous conspiratorial thinking, can we rise to the occasion with empathy? An expansive, big-hearted journalistic narrative, HOW MINDS CHANGE reaches surprising and thought-provoking conclusions, to demonstrate the rare but transformative circumstances under which minds can change.

Diving into neuroscience while harnessing the power of neuroplasticity, we show you how to change your mind through many modalities and one simple method.