Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

According to Ken Blanchard, "I love CAUSE! It's all about people and organizations who feel called to make a difference—to serve a purpose far beyond the typical bottom line. The book's design is a feast for the eyes and its message is food for the soul. Read this book and serve at a higher level." These days if your company isn't tied to a heroic cause, your business may be doomed. Companies that define themselves as cause-oriented stand out! They have better employee engagement, customer loyalty, and ultimately, stronger profitability and growth. CAUSE! documents a fresh approach to leadership and collaboration that drives business success in companies as diverse as TOMS, Lululemon, Virgin, Southwest Airlines and PepsiCo. And CAUSE! takes an in-depth look at how National Life Group, a financial services firm, built its culture and brand around a CAUSE to stand out in the industry's sea of sameness. According to Peter Economy, The Leadership Guy, INC.COM, "There are few business books that truly have the power to change the world, but CAUSE! is one of them. In this book, Kevin and Jackie Freiberg clearly show how having a heroic cause attracts great talent, while motivating people to bring their best selves to work. Do your organization a huge favor and read this book right now!" And, according to Chip R. Bell, "CAUSE! is more than a clear blueprint for success; it is also a poignant design for organizational nobleness. Read it and get ready to have your perspective and practice redirected toward the soul of excellence."

Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission. Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.

Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

Following 1996's 'Asian Donorgate' campaign finance controversy, Chinese Americans, and by proxy all Asian Americans, were depicted in U.S. public discourse as foreigners subversively attempting to buy influence with U.S. politicians. Racial Politics in an Era of Transnational Citizenship asks, Will the perception of the Asian American as the 'perpetual foreigner' continue to reproduce itself uncritically, heightening during times of media-supported nationalism? Scholar Michael Chang's incisive work contributes greatly to current debates on civil rights and on the meaning of 'citizenship' and 'belonging' among a transnational community and in a globalized world.