The first book to probe the conflicted attitudes that shaped and constrained noted painter George Catlin, famous for his 19th century paintings of vanishing Native American culture. Forces readers to rethink their understanding of the artist--despite his advocacy for Native peoples.

'I heard you were dead, Shiner, ' the farmer said. 'So did I. So did I, ' the Shiner replied. 'But I never believed it.' This was the Shiner - his exploits in fact, and his fancied exploits are New Zealand folk stories. Before New Zealand ceased to be a physical frontier, characters abounded. Few were better known than Barney Whiterats, the roadside entrepreneur, who carried his performing white mice around along with his magic lantern. Children would sight the bent and bandy old man coming down the road and plague their parents for pennies to see the show. In those days pennies were more scarce than entertainers. These characters and many more come to life again in the pages of Roughnecks, Rolling Stones & Rouseabouts. The times have gone forever but John A. Lee's stirring account preserves a fascinating side of our country's story.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Formal concept analysis has been developed as a field of applied mathematics based on the mathematization of concept and concept hierarchy. It thereby allows us to mathematically represent, analyze, and construct conceptual structures. The formal concept analysis approach has been proven successful in a wide range of application fields. This book constitutes a comprehensive and systematic presentation of the state of the art of formal concept analysis and its applications. The first part of the book is devoted to foundational and methodological topics. The contributions in the second part demonstrate how formal concept analysis is successfully used outside of mathematics, in linguistics, text retrieval, association rule mining, data analysis, and economics. The third part presents applications in software engineering.