Located on the site of the original Sears Tower, the historic Sears, Roebuck and Company catalog plant is one of the nations most unique landmarks. Representing American ingenuity at its best, Richard Sears and Julius Rosenwald combined technology, commerce, and social science with bricks and mortar to build the Worlds Largest Store on Chicagos West Side. Completed in 1906, the plant housed nearly every conceivable product of the time: clothing, jewelry, furniture, appliances, tools, and more. The complex employed 20,000 people, and merchandise orders were processed and delivered by railwithin the same day. During the first two decades of the 20th century, almost half of Americas families shopped the over 300 million catalogs published in that era. WLS (Worlds Largest Store) Radio broadcasted the Gene Autrey show from the top of the tower, and the first Sears retail store opened here on Homan Avenue and Arthington Street. In 1974, Sears moved to the current Sears Tower. Thanks to many individuals who fought to save these architecturally and historically important treasures, the administration building, the original Sears Tower, the catalog press-laboratory building, and the powerhouse remain today. There are currently plans for redeveloping these buildings into housing, office, and retail space. A new Homan Square Community Center stands on the site of the merchandise building.

The biggest and the richest retail business in the U.S.A. is Sears, Roebuck and Co. Annual sales of Sears represent more than one percent of the Gross National Product. This book is the consumer's guide to how Sears does our business. More than that, this book is the fantastic story, characteristically American, of a business that grew so fast it almost toppled over on its own success, and of the three remarkable men who made it work.

Imagine it's the end of the nineteenth century, and, with one catalog, you can buy everything from beds and tools to clothing and opium. (Yes, opium.) Not to mention ear trumpets, horse buggies, and Bibles. The 1897 Sears, Roebuck & Co. Catalogue is both a wonderfully fascinating collector's item and a valuable piece of American history. For every recognizable item included, there are plenty of others guaranteed to confuse or interest 21st century readers—like Bust Cream or Food and Sweet Spirits of Nitre. What was once standard household fare is today a sometimes strange, often funny look at what life was once like for the average American family. It's amazing to see that a Princely Shirt for Princely Men cost $0.95 or three for $2.75 or that a Complete Violin Outfit (with bow and case) cost only $2.00.