A practical, concrete road map to running research studies with human subjects. Covering both conceptual and practical issues critical to implementing a study with human participants, this book is organized to follow the standard process in experiment-based research, covering such issues as potential ethical problems, risks to validity, experimental setup, running a study, and concluding a study. The detailed guidance on each step of a study is ideal for anyone who has had little or no previous practical training in research methodology. The book's examples and sample forms are drawn from areas such as cognitive psychology, human factors, human-computer interaction, and human-robotic interaction. Key Features A coherent view of how to implement the experimental process, including detailed discussions of the setup and running of behavioral studies, gives you a practical guide for implementing your own experiments. Concrete examples speak to the diverse needs of the HCl, human factors, cognitive science, and related communities. Practical coverage of risks and problems that can be anticipated and avoided helps you recognize the ethical challenges you might encounter during the course of designing, running, or concluding a study. Three running example scenarios drawn from industrial and academic settings help you understand the major themes of each chapter. Example forms provide you with models you can use as you create your own experimental documents (such as IRB applications, experimental scripts, consent forms, and room layouts) to meet your particular research needs. Practical advice and examples of challenges associated with experimental setup and execution (such as how to set up experimental rooms, manage late or missing participants, and devise an effective experimental script) humanize key points in a memorable way, helping you recall the major points of the book. Built-in learning aids include further readings, an appendix on running studies online, questions at the end of each chapter, and publication paths and types that encourage you to take ownership of the research process and engage in research in a directed and methodical way. Book jacket.

Learn financial and business lessons from some of the biggest frauds in history Why does financial fraud persist? History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money: French and British nobility looking to get rich quickly, farmers looking for a miracle cure for their health ailments, several professional athletes, and some of Hollywood’s biggest stars. No one is immune from getting deceived when money is involved. Don’t Fall For It is a fascinating look into some of the biggest financial frauds and scams ever. This compelling book explores specific instances of financial fraud as well as some of the most successful charlatans and hucksters of all-time. Sharing lessons that apply to business, money management, and investing, author Ben Carlson answers questions such as: Why do even the most intelligent among us get taken advantage of in financial scams? What make fraudsters successful? Why is it often harder to stay rich than to get rich? Each chapter in examines different frauds, perpetrators, or victims of scams. These real-life stories include anecdotes about how these frauds were carried out and discussions of what can be learned from these events. This engaging book: Explores the business and financial lessons drawn from some of history’s biggest frauds Describes the conditions under which fraud tends to work best Explains how people can avoid being scammed out of their money Suggests practical steps to reduce financial fraud in the future Don’t Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.

A simple guide to a smarter strategy for the individual investor A Wealth of Common Sense sheds a refreshing light on investing, and shows you how a simplicity-based framework can lead to better investment decisions. The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market "mistakes." Information is important, but understanding and perspective are the keys to better decision-making. This book describes the proper way to view the markets and your portfolio, and show you the simple strategies that make investing more profitable, less confusing, and less time-consuming. Without the burden of short-term performance benchmarks, individual investors have the advantage of focusing on the long view, and the freedom to construct the kind of portfolio that will serve their investment goals best. This book proves how complex strategies essentially waste these advantages, and provides an alternative game plan for those ready to simplify. Complexity is often used as a mechanism for talking investors into unnecessary purchases, when all most need is a deeper understanding of conventional options. This book explains which issues you actually should pay attention to, and which ones are simply used for an illusion of intelligence and control. Keep up with—or beat—professional money managers Exploit stock market volatility to your utmost advantage Learn where advisors and consultants fit into smart strategy Build a portfolio that makes sense for your particular situation You don't have to outsmart the market if you can simply outperform it. Cut through the confusion and noise and focus on what actually matters. A Wealth of Common Sense clears the air, and gives you the insight you need to become a smarter, more successful investor.

The #1 New York Times bestseller from FOX News star of Tucker Carlson Tonight offers “a targeted snipe at the Democrats and Republicans and their elite enablers” (New York Journal of Books) in a funny political commentary on how America’s ruling class has failed everyday Americans. “Informal and often humorous…an entertainingly told narrative of elite malfeasance” (Publishers Weekly), Tucker Carlson’s Ship of Fools tells the truth about the new American elites, a group whose power and wealth has grown beyond imagination even as the rest of the country has withered. The people who run America now barely interact with it. They fly on their own planes, ski on their own mountains, watch sporting events far from the stands in sky boxes. They have total contempt for you. In Ship of Fools, Tucker Carlson offers a blistering critique of our new overlords and answers the all-important question: How do we put the country back on course? Traditional liberals are gone, he writes. The patchouli-scented hand-wringers who worried about whales and defended free speech have been replaced by globalists who hide their hard-edged economic agenda behind the smokescreen of identity politics. They’ll outsource your job while lecturing you about transgender bathrooms. Left and right, Carlson says, are no longer meaningful categories in America. “The rift is between those who benefit from the status quo, and those who don’t.” Our leaders are fools, Carlson concludes, “unaware that they are captains of a sinking ship.” But in the signature and witty style that viewers of Tucker Carlson Tonight enjoy so much, Ship of Fools is “bulging with big and interesting ideas, presented succinctly with wit and precision, each chapter a potential book in itself” (The Washington Times).