This book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies.

This series represents the best and most comprehensive source of basic information on careers! Each 160-page guide offers in-depth information on the size and scope, opportunities and limitations of a career field, salary, trends, long-term job outlook, and much more!

Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.

Expert guidance on exploring and choosing the perfect job Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys the salaries and job opportunities to help seekers find the perfect match

Profiles jobs in public relations such as copywriters, demographers, event planners, media planners and buyers, publicists, and more.

Mogel describes everything from the basics of vocational guidance, for those wanting to break into the public relations industry, to how different strategies have sparked the growth and enhancement of the industry in various corporate and industrial fields.

Social media is a part of everyday life, and businesses have taken note. Today, social media managers are needed to help shepherd companies into the next era of how business is done. This resource is a straightforward guide for those who choose social media management as a career path. It explains job preparation and education, networking strategies, and creation of a portfolio and résumé and offers practical tips for advancement in the field. It also describes the steps to building a private practice. This accessible, fun volume is an insightful look into a career that is still in its infancy.