Increasingly, business leaders and managers recognize that machine learning offers their companies immense opportunities for competitive advantage. But most discussions of machine learning are intensely technical or academic, and don't offer practical information leaders can use to identify, evaluate, plan, or manage projects. Deploying Machine Learning fills that gap, helping them clarify exactly how machine learning can help them, and collaborate with technologists to actually apply it successfully. You'll learn: What machine learning is, how it compares to "big data" and "artificial intelligence," and why it's suddenly so important What machine learning can do for you: solutions for computer vision, natural language processing, prediction, and more How to use machine learning to solve real business problems -- from reducing costs through improving decision-making and introducing new products Separating hype from reality: identifying pitfalls, limitations, and misconceptions upfront Knowing enough about the technology to work effectively with your technical team Getting the data right: sourcing, collection, governance, security, and culture Solving harder problems: exploring deep learning and other advanced techniques Understanding today's machine learning software and hardware ecosystem Evaluating potential projects, and addressing workforce concerns Staffing your project, acquiring the right tools, and building a workable project plan Interpreting results -- and building an organization that can increasingly learn from data Using machine learning responsibly and ethically Preparing for tomorrow's advances The authors conclude with five chapter-length case studies: image, text, and video analysis, chatbots, and prediction applications. For each, they don't just present results: they also illuminate the process the company undertook, and the pitfalls it overcame along the way.

In The Age of Thrivability, Michelle Holliday offers a bold reinterpretation of human history and a clear course to a better future. At the root of every major problem we face - individually and collectively - is the need for a new way of understanding ourselves, our work and the purpose and patterns of our lives. In contrast to the still-dominant mechanistic paradigm of the Industrial Era, an expanded story is emerging, this time with life solidly at the center of its plot. This new narrative invites us to see our organizations, communities - and even all of humanity - as dynamic, self-organizing, living systems. To embrace this view and to operate effectively within it, you need to understand how to support a living system's ability to thrive - its thrivability. With this knowledge, you can step into wise stewardship of life wherever you find it-and you find it everywhere. As real-life stories throughout the book demonstrate, viewing our businesses and communities through this lens reveals tremendous new possibilities for success and sustainability. With mounting threats to the continued existence of life on Earth, nothing could be more important. The Age of Thrivability represents a comprehensive guide, describing the nature of the transition humanity is undergoing and outlining a straightforward framework for enabling life to thrive within it. As real-life stories throughout the book demonstrate, viewing our businesses and communities through this lens reveals tremendous new possibilities for success and sustainability. In fact, in an increasingly complex world, aligning with life's elegant core patterns is the only viable option. And with mounting threats to the continued existence of life on Earth, nothing could be more important. In all, The Age of Thrivability offers profound insights, practical guidance, and plenty of inspiration for organizational and community leaders-and for anyone who is deeply concerned about the future of humanity. Visit www.ageofthrivability.com to learn more and to share your own thoughts and observations.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we have been led to believe. Professors Gary Marcus and Ernest Davis have spent their careers at the forefront of AI research and have witnessed some of the greatest milestones in the field, but they argue that a computer beating a human in Jeopardy! does not signal that we are on the doorstep of fully autonomous cars or superintelligent machines. The achievements in the field thus far have occurred in closed systems with fixed sets of rules, and these approaches are too narrow to achieve genuine intelligence. The real world, in contrast, is wildly complex and open-ended. How can we bridge this gap? What will the consequences be when we do? Taking inspiration from the human mind, Marcus and Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. If we focus on endowing machines with common sense and deep understanding, rather than simply focusing on statistical analysis and gatherine ever larger collections of data, we will be able to create an AI we can trust—in our homes, our cars, and our doctors' offices. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.

Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

From the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself. Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines. The brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness. In an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways. Written with acclaimed science writer Sandra Blakeslee, On Intelligence promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.

For readers of The Second Machine Age or The Soul of an Octopus, a bold, exciting exploration of how building diverse kinds of relationships with robots—inspired by how we interact with animals—could be the key to making our future with robot technology work There has been a lot of ink devoted to discussions of how robots will replace us and take our jobs. But MIT Media Lab researcher and technology policy expert Kate Darling argues just the opposite, suggesting that treating robots with a bit of humanity, more like the way we treat animals, will actually serve us better. From a social, legal, and ethical perspective, she shows that our current ways of thinking don’t leave room for the robot technology that is soon to become part of our everyday routines. Robots are likely to supplement—rather than replace—our own skills and relationships. So if we consider our history of incorporating animals into our work, transportation, military, and even families, we actually have a solid basis for how to contend with this future. A deeply original analysis of our technological future and the ethical dilemmas that await us, The New Breed explains how the treatment of machines can reveal a new understanding of our own history, our own systems, and how we relate—not just to nonhumans, but also to one another.