Advertising Campaign Planning
Title | Advertising Campaign Planning PDF eBook |
Author | Jim Avery |
Publisher | |
Pages | 222 |
Release | 1993 |
Genre | Business & Economics |
ISBN |
The Air Campaign
Title | The Air Campaign PDF eBook |
Author | John A. Warden, III |
Publisher | DIANE Publishing |
Pages | 223 |
Release | 1994-05 |
Genre | |
ISBN | 0788108093 |
One of the first analyses of the pure art of planning the aerial dimensions of war. Explores the complicated connection between air superiority and victory in war. Focuses on the use of air forces at the operational level in a theater of war. Presents fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. 20 photos. Bibliography.
Campaign Planning: A Doctrinal Assessment Through The Study Of The Japanese Campaign Of 1942
Title | Campaign Planning: A Doctrinal Assessment Through The Study Of The Japanese Campaign Of 1942 PDF eBook |
Author | Major James L. Boling |
Publisher | Pickle Partners Publishing |
Pages | 96 |
Release | 2015-11-06 |
Genre | History |
ISBN | 1786252368 |
This thesis analyzes the political role of the German General Staff as well as civil military relations in Germany from the late 19th century until 1933. Specifically, it examines the rise and fall of Kurt von Schleicher. Together with Generals Paul von Hindenburg, Erich Ludendorff, and Wilhelm Groener, Schleicher shaped the politics of the Weimar Republic, right up to the end that he—unintentionally—hastened when his intrigues paved the way for Adolf Hitler’s dictatorship. During World War I, the German army completed its control over the civilian administration and bureaucracy. In the Republic of Weimar 1919–1933, the military remained a powerful governmental player—as the self-anointed protector of the nation against external and internal threats, including democracy. Thus, Germany’s political situation in the winter of 1932–1933 and the activities of the key players stemmed from a long-term anti-democratic socialization process amid an entrenched civil-military imbalance. As the present thesis demonstrates, Schleicher’s life—from his military background to his experience as a member of Prussia’s noble Junker class—coincided with Germany’s tumultuous modernization. The fateful lessons that he drew from this experience ultimately spelled the end of Germany’s first democracy and ushered in the calamity of the Third Reich.
Advertising Account Planning
Title | Advertising Account Planning PDF eBook |
Author | Larry Kelley |
Publisher | Routledge |
Pages | 263 |
Release | 2015-02-11 |
Genre | Business & Economics |
ISBN | 1317507436 |
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Campaign Planner for Integrated Brand Communications
Title | Campaign Planner for Integrated Brand Communications PDF eBook |
Author | Shay Sayre |
Publisher | Cengage Learning |
Pages | 0 |
Release | 2005 |
Genre | Advertising |
ISBN | 9780324321470 |
Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed to and learn about specific agency roles as they create their campaign.
Strategic Communication
Title | Strategic Communication PDF eBook |
Author | James Mahoney |
Publisher | |
Pages | 320 |
Release | 2016-09-15 |
Genre | Business communication |
ISBN | 9780190303761 |
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Public Relations Campaign Strategies
Title | Public Relations Campaign Strategies PDF eBook |
Author | Robert Kendall |
Publisher | Addison-Wesley Longman |
Pages | 584 |
Release | 1996 |
Genre | Business & Economics |
ISBN |
Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.