A dazzling presentation of the mid-century modern California style, offering a fresh perspective on the work of this influential yet widely unknown figure.

Forgotten Modern reveals the work of the innovative architects building in California from the 1930s to the 1970s. With groundbreaking and illuminating examples that will alter the way we think of California architecture, Hess and Weintraub focus on those that exemplify early mid-entury modern, variations on minimalism, and organic architecture. Though architects, historians, and the public alike have overlooked many of these superb architects from California's past century, this book intends to bring them back to our attention. All the architects included here are important in helping to show the breadth of design, that styles like Organic were more widely represented than we have previously realized, and that the fertile soil of California design fostered a wide spectrum of remarkable ideas-even if not all developed a significant school of followers. Chapters Include: A New Introduction to Midcentury California Searching For Midcentury Modern Variations on Wood and Steel Modernism Organic Architecture History Plus Modernism

The first comprehensive examination of California''s mid-century modern design, generously illustrated. In 1951, designer Greta Magnusson Grossman observed that California design was "not a superimposed style, but an answer to present conditions.... It has developed out of our own preferences for living in a modern way." California design influenced the material culture of the entire country, in everything from architecture to fashion. This generously illustrated book, which accompanies a major exhibition at the Los Angeles County Museum of Art, is the first comprehensive examination of California''s mid-century modern design. It begins by tracing the origins of a distinctively California modernism in the 1930s by such European émigrés as Richard Neutra, Rudolph Schindler, and Kem Weber; it finds other specific design influences and innovations in solid-color commercial ceramics, inspirations from Mexico and Asia, new schools for design training, new concepts about leisure, and the conversion of wartime technologies to peacetime use (exemplified by Charles and Ray Eames''s plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. of wartime technologies to peacetime use (exemplified by Charles and Ray Eames''s plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. , and fashion, and ten incisive essays that trace the rise of the California design aesthetic.P>California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic.of wartime technologies to peacetime use (exemplified by Charles and Ray Eames''s plywood and fiberglass furniture). The heart of California Design is the modern California home, famously characterized by open plans conducive to outdoor living. The layouts of modernist homes by Pierre Koenig, Craig Ellwood, and Raphael Soriano, for example, were intended to blur the distinction between indoors and out. Homes were furnished with products from Heath Ceramics, Van Keppel-Green, and Architectural Pottery as well as other, previously unheralded companies and designers. Many objects were designed to be multifunctional: pool and patio furniture that was equally suitable indoors, lighting that was both task and ambient, bookshelves that served as room dividers, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. , and fashion, and ten incisive essays that trace the rise of the California design aesthetic.iders, and bathing suits that would turn into ensembles appropriate for indoor entertainment. California Design includes 350 images, most in color, of furniture, ceramics, metalwork, architecture, graphic and industrial design, film, textiles, and fashion, and ten incisive essays that trace the rise of the California design aesthetic. , and fashion, and ten incisive essays that trace the rise of the California design aesthetic.

Atriums, household conveniences, and sleek styling made Eichler Homes a standard-bearer for bringing the modern home design to middle-class America. Joseph Eichler was a pioneering developer who defied conventional wisdom by hiring progressive architects to design Modernist homes for the growing middle class of the 1950s. He was known for his innovations, including "built-ins" for streamlined kitchen work, for introducing a multipurpose room adjacent to the kitchen, and for the classic atrium that melded the indoors with the outdoors. For nearly twenty years, Eichler Homes built thousands of dwellings in California, acquiring national and international acclaim. Eichler: Modernism Rebuilds the American Dream examines Eichler's legacy as seen in his original homes and in the revival of the Modernist movement, which continues to grow today. The homes that Eichler built were modern in concept and expression, and yet comfortable for living. Eichler's work left a legacy of design integrity and set standards for housing developers that remain unparalleled in the history of American building. This book captures and illustrates that legacy with impressive detail, engaging history, firsthand recollections about Eichler and his vision, and 250 photographs of Eichler homes in their prime.

In Material Dreams, Starr turns to one of the most vibrant decades in the Golden State's history, the 1920s, when some two million Americans migrated to California, the vast majority settling in or around Los Angeles. Although he treats readers to intriguing side trips to Santa Barbara and Pasadena, Starr focuses here mainly on Los Angeles, revealing how this major city arose almost defiantly on a site lacking many of the advantages required for urban development, creating itself out of sheer will, the Great Gatsby of American cities. He describes how William Ellsworth Smyth, the Peter the Hermit of the Irrigation Crusade, propounded the importance of water in Southern California's future, and how such figures as the self-educated, Irish engineer William Mulholland (who built the main aquaducts to Los Angeles) and George Chaffey (who diverted the Colorado River, transforming desert into the lush Imperial Valley) brought life-supporting water to the arid South. He examines the discovery of oil ("Yes it's oil, oil, oil / that makes LA boil," went the official drinking song of the Uplifters Club), the boosters and land developers, the evangelists (such as Bob Shuler, the Methodist Savanarola of Los Angeles, and Aimee Semple McPherson), and countless other colorful figures of the period. There are also fascinating sections on the city's architecture (such as the remarkably innovative Bradbury Building and its eccentric, neophyte designer, George Wyman), the impact of the automobile on city planning, the great antiquarian book collections, the Hollywood film community, and much more. By the end of the decade, Los Angeles had tripled in population and become the fifth largest city in the nation. In Material Dreams, Kevin Starr captures this explosive growth in a narrative tour de force that combines wide-ranging scholarship with captivating prose.

Filled with beautiful, vivid photographs, Trousdale is the definitive history of the architecture and design that defined both Beverly Hills and the ultimate American Dream. Trousdale Estates is a 410-acre enclave of large, luxurious homes in Beverly Hills, California. Primarily developed in the 1950s and ’60s, it quickly became famous for its concentration of celebrity residents and the unrestrained extravagance of its midcentury modern architecture. Often working with unlimited budgets, these designers created sprawling, elegant backdrops for the ultimate expression of the American Dream in the mid-to-late twentieth century. In Trousdale, Price explores the architectural backgrounds, details, and floor plans of the amazing homes, giving readers an inside view of the world-famous Beverly Hills style. Lavish new photography is interspersed with archival and historic images, illustrating the glamour of Trousdale both then and now. Some of the architects of Trousdale include Lloyd Wright, Wallace Neff, Paul R. Williams, Harold Levitt, and A. Quincy Jones.