A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.

Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling -- ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first -- Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them. There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade. Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of "connected leadership," a radical new paradigm that shows how companies and executives can thrive by close engagement with society.

An essential tool for assisting leisure readers interested in topics surrounding food, this unique book contains annotations and read-alikes for hundreds of nonfiction titles about the joys of comestibles and cooking. Food Lit: A Reader's Guide to Epicurean Nonfiction provides a much-needed resource for librarians assisting adult readers interested in the topic of food—a group that is continuing to grow rapidly. Containing annotations of hundreds of nonfiction titles about food that are arranged into genre and subject interest categories for easy reference, the book addresses a diversity of reading experiences by covering everything from foodie memoirs and histories of food to extreme cuisine and food exposés. Author Melissa Stoeger has organized and described hundreds of nonfiction titles centered on the themes of food and eating, including life stories, history, science, and investigative nonfiction. The work emphasizes titles published in the past decade without overlooking significant benchmark and classic titles. It also provides lists of suggested read-alikes for those titles, and includes several helpful appendices of fiction titles featuring food, food magazines, and food blogs.

The most damning charge frequently levelled at strategic planning is that of irrelevance. Paul Hunter’s The Seven Inconvenient Truths of Business Strategy is an antidote to conventional methods of strategic management that are renowned for being sporadic, biased, poorly articulated and rarely implemented with total success. Drawing on a framework that encapsulates a collection of definitive principles, the author offers a structure to strategy, as a system, and in a format that is representative of a literal reinvention of strategic planning overall; an indicator and explanation of the strategic tools that you already know, but in a more comprehensive format. Paul also provides insights into the collaborative techniques for carrying out the process successfully: formation, evaluation, alignment and implementation. Other topics covered include governance, communication, leadership, learning, teamwork, transformation and the treatment of strategic risk; at the level of a profession. An extended case study, based on the story of Cadbury, the chocolate maker, is woven through the chapters to provide a vibrant illustration of the value and application of the various techniques and processes described. Organisations of all kinds have never needed strategic planning quite as much as they need it today in an environment of increasing complexity, uncertainty and continual change. The Seven Inconvenient Truths of Business Strategy will help you ensure that your strategic process is always effective, visible, professional, relevant and timely.

A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

This book is a multidisciplinary exposition of how scholars from various disciplines research food. The chapters unravel the crosscutting themes in the role of food in everyday realities of African societies. Food remains indispensable to humanity for a good healthy and quality life but accessibility is shrouded by poor quality food and food fraud thereby making the available food unsafe for consumption by the Nigerian citizens, and of course by people around the world. The underlying causes of this have largely been attributed to poverty and acquisitive economic gains, and to some extent poor food handling by consumers. In Nigeria, the state of poverty is so severe that the largest proportion of the citizens' daily and/or monthly income goes on food, which is barely enough to access quality and nutritional food. Consequently, majority of the citizens seek and take up poor quality food that might come their way. In the light of drive for unsafe food, the food fraudsters had capitalised on the poor Nigerians to make illegally adulterated and poor quality food available at cheaper prices. This situation has not only endangered the food distribution system and quality of consumed nutrition in Nigeria, but as equally put the health status of Nigerians at risk through long-term exposure and build-up of chronically toxic contaminants in the body.

Reflecting upon the diverse aspects of the entangled histories of women across the world (mainly, but not exclusively, during the twentieth century), this book explores the range of ways in which women’s history, international history, transnational history and imperial and global histories are interwoven. Contributors cover a diverse range of topics, including the work of British women’s activist networks in defence of, and opposition, to empire; the Society for the Overseas Settlement of British Women; suffrage networks in Britain and South Africa; white Zimbabwean women and belonging in the diaspora; migrant female workers as traditional agents in Tasmania; Indian ‘coolie’ women’s lives in British Malaya; Irish female medical missionary work; emigration to North America from Irish women’s convict prisons; the Women’s Party of Great Britain (1917-1919); the national and international in the making of the Finnish feminist Alexandra Gripenberg; and the relationship between the World Congress of Mothers and the Japan Mothers’ Congress. This book was originally published as a special issue of the Women’s History Review.