Be better than the “Sign Up Now” button. Your call to action, often a button on the page, can make or break your page. It can make or break your conversion rate. It can make or break your digital business. Which means you must take your buttons & calls to action seriously. Because when visitors don’t click - they don’t convert. And given that your visitors can’t convert online without clicking a button… Your button copy is some of the most valuable marketing copy on the page. Since 2011, Buttons & Click-Boosting Calls to Action has taught startups, agencies and marketers how to write and optimize the single piece of copy with which you need the majority of your visitors to interact. In the third book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write clear, high-performing button copy. • Move from calls to action to calls to value. • Remove friction from your buttons so you can get more visitors to watch your videos. Download your lead magnets. Buy your products. And… Joanna includes actionable design dand copywriting strategies, examples and next steps. Plus, the one thing you must do before you publish any call to action or button. You’ll also get: • The 5 principles to quickly assess any button or call to action (see ALL 5 straight out of the gate in Chapter 1) • Answers to why you need to treat buttons like closed doors… and the exact steps to get anxious visitors to whip open those closed doors (flip straight to Chapter 2 for this one!) • The click-boosting secret that dramatically increases conversion rates without being “click bait” (you’ll see that, and never again waste visitors on clickbait, inside Chapter 4) Pick up your copy of Buttons & Click-Boosting Calls to Action today.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

What if your copywriting side hustle could be more than a side hustle? What if freelance copywriting could be your main source of income, allowing you to quit that 9-5 and live life on your own terms? That's the goal of Your First $5000 Month. But this isn't just a guide to making money. It's a guide to building a sustainable and fulfilling career as a freelance copywriter. In Your First $5000 Month, Joanna Wiebe, the founder and CEO of Copyhackers, reveals the secrets to unlocking the freedom and flexibility that come with running your own copywriting business. Packed with invaluable advice, actionable strategies and real-life anecdotes from copywriters that have already hit that coveted $5K month milestone, this book is for ambitious freelance copywriters. Your First $5000 Month is perfect for you if at least FOUR of the following are true for you: • You seek the freedom of a freelance lifestyle • You’re already making some money as a freelance writer • You want to attract higher-paying clients • You aspire to make a significant income as a copywriter • You're prepared to embark on a journey of personal growth • You dream of transforming your passion for writing into a lucrative career Hop off the side gig train and step into a copywriting career that knows no bounds. Your First $5000 Month is your all-access pass to help you become a $5K freelance copywriter.

This is a different kind of book about freelance writing. The Six-Figure Freelance Copywriter gives you a rare glimpse into how top-earning freelancers crossed the $100,000 threshold. Each six-figure story is unique. And each will fuel your drive, demonstrate that there are many routes to a rewarding, six-figure freelance writing career...and it's closer than you think. Here are just a few of the stories you’ll find in The Six-Figure Freelance Copywriter: • How one freelancer went from a layoff to six figures...using Fiverr (check out chapter 9 for Anita Alvarez's story) • Why being "lazy" works for copywriter and best-selling author, Laura Belgray • One freelancer’s inside story of working for big-name brands • What a $100K project proposal looks like (Prerna Malik shares in chapter 2) • The one networking tactic Tarzan Kay swears by (and insists you try at your next conference or event) • How one freelancer doubled his copywriting rates with one pricing shift (flip to Andrew Yedlin's chapter to see how he did it) …and so many more. When you need motivation and a nudge to consistently reach new milestones in your freelance writing business, use the stories in The Six-Figure Freelance Copywriter as your evergreen source of inspiration. About Joanna Wiebe Joanna Wiebe is the creator of Copyhackers and the original conversion copywriter. For over 15 years, companies like BT, Canva, Intuit and MetaLab have trusted Joanna to help them find and spread their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s served as an expert lecturer with Think with Google as well as a top-rated speaker at conferences like Mozcon, Business of Software and CXL Live. www.copyhackers.com

You can write messages that sell. Without writing a word. Winning messages don’t come from your company's boardroom. They don’t come from the Muse. Or from some dusty corner of your mind. Or from staring at the blank page. Top copywriters know: Customers tell you what they need to hear. Your job is to listen and repeat it on the page. Since 2011, Where Stellar Messages Come From has taught startups, agencies & marketers how to think like a master copywriter and write copy that boosts sign-ups and sales. Not by attacking the blank page. But by listening to what customers say and how they say it. Inside what’s been called the “gold standard” of copywriting books, you’ll get: • Steps to develop a simple messaging strategy & hierarchy (check out chapter 3) • Copywriting strategies to write faster by swiping your customers’ words (see chapter 4) • And the secrets to organizing your messages like a pro copywriter (go to chapters 3, 5 & 7) Plus templates and worksheets. So you can confidently write copy fast. Pick up your copy of Where Stellar Messages Come From today.

Make no mistake whether you have a purely local business or you are aiming for a larger market be it regional or domestic or even global, you need to consider the Facebook Social networking platform for enhancing your business Touted as one of the most popular social media platforms today, Facebook apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business. Marketing strategies play a vital role in the success and growth of a business because they are used to draw customers’ attention. This is where a Facebook business page has the advantage over an existing company website. No marketing experts will try to twist your arm and say that you have to absolutely take out Facebook ads. Please understand that as awesome and as effective as Facebook ads can be, they are not for everybody ,but the options offer from Facebook tailored for business owners exceed other platform as it offer enhancement for areas to broaden every opportunities to increase your product turnovers with dedicated features like Facebook page , Ecommerce with marketplace ,Messenger , Facebook Live ,Video Stories , Facebook ads with niche approach for retargeting ad Retargeting may seem like one of those buzz words trending the online business arena because as a business owner, not only do you always have to be thinking about the new leads and potential customers that are out there, you have to think about a way to attract to visit again . Facebook started as purely social, it has evolved into something that businesses are embracing as well, and this ebook “ Facebook for Business Owners ” will be the best choice for those in business to understand the portal better and discover all the better tools available on Facebook to help you enhance and improve your business opportunity . Each time the internet changes, businesses need to change, too or else they won't get the sales and business they want. Now, in order to find success with sites like Facebook, a business needs to think about the very elements that make the site special and unique. The site is a place for people to socialize and participate in communities. If the business wants to sell their product or service, they need to build a community around it. One huge advantage to using Facebook for business is that you have access to the profiles and information for a lot of users. For a business owner, this will help you target the demographics of those who will be interested in your product or service.