TA-DAAAH!Paul Kelly makes the ordinary extraordinary with a little bit of magic and a whole lot of wisdom.Tired of spinning your wheels? Do you want to take your business, your career, your family, your life to the next level? Paul Kelly has grown one of America's most successful HVAC and plumbing companies, enjoying years of exceptional growth that's the envy of the industry. Now he offers his experience and expertise to you. With Paul as your guide, you'll learn how to . . .?Convince anyone of anything?Win the war for talent?Set and achieve goals?Make more out of the business you already get?Advertise effectively-even on a budget?Get everyone on the same page?Earn customers' loyalty and trust ?Create an environment that encourages success?Rev up your sales engine?Get rid of the hiccups (seriously)?And more!Paul Kelly's vast experience and know-how are between these covers. Read "Tricks of the Trade to Success," put it to work, and let it change your life and your business in ways that will make you wave your hand with a flourish, take a bow, and say . . .TA-DAAAH!

Introduction Sales is first and foremost the art of persuasion. A salesperson persuades someone to part with his or her money in exchange for a product or service. This is done by convincing the customer that he wants the product or service more than he wants his own money. Often this is a formidable task because the goods and services offered by professional salespeople usually cost a lot of money. The good news for the salesperson is that the approach used can significantly improve the odds of success. Like any profession, a sales job becomes a lot easier once you learn the tricks of your trade. I believe that how well a salesperson learns the tricks of the trade can have a big effect on his success, income and career. The degree of success can also affect the salespersons happiness, family life and sense of self-worth. I am convinced that learning these tricks can be financially rewarding and prudent for any salespersons career. Perhaps Wesley Autrey, a New York construction worker, understood achievement best when he simply said; Good things happen when you do good. This book is designed to help you do a good job at selling people things. It describes, explains, and provides examples of the best tricks of the trade I have used in the real world for over twenty-five-years in my sales career. Several (but not all) tricks of the trade require specific rhetorical techniques. In those cases, I will explain the recommended rhetorical procedure as well. When needed, I will explain what questions a salesperson should ask, when to ask these questions, and why we ask these particular questions. I will explain not only the tricks of the trade but I will explain when and why we use specific tricks. I will also do my best to explain how and why these tricks actually work. All the tricks will work for most products and services sales professional typically are asked to sell. They work for inside salespeople as well as outside sales representatives. I have years of experience in both types of sales and the tricks in this book are important and valuable regardless of your sales environment. My own career attests to how well these tricks of the trade can succeed. Because I have used them while working for some of the largest corporations in America, I have frequently won incentive trips to wonderful resorts in the United States as well as those in Cancun, the Bahamas and even Europe. My goal in this book is to suggest ways in which salespeople at any stage of their careers can improve their techniques, hone their strategies, and ultimately, succeed more fully in sales. Vernon Law once warned: Experience is the worst teacher; it gives the test before presenting the lesson. In this book I am going to try to change the natural order of things. This book is designed to give you the lessons first, thereby leveling the playing field between rookies and experienced salespeople. The way I am going to do that is by letting out the secrets I have learned in the real world to everybody in this book. Over the course of my career, I have been to several conferences set up to train the beginning salesperson. This book takes what I have learned in those classes to a more advanced level with concrete suggestions based on my years of actual sales experience. As a result, this book is designed to benefit both novice and experienced salespeople. While each chapter focuses on a different fundamental principle of selling, I also give a very practical spin to what else---in addition to fundamentals---salespeople should understand. This book explains not only how to make a great presentation but all the other things you need to know to be an effective salesperson. Let me give you an example of the type of insight you can expect to gain by reading this book. Usually the first thing a new salesperson receives is training on how to explain what eventually he is supposed to be selling. This includes a detail

Drawing on more than four decades of experience as a researcher and teacher, Howard Becker now brings to students and researchers the many valuable techniques he has learned. Tricks of the Trade will help students learn how to think about research projects. Assisted by Becker's sage advice, students can make better sense of their research and simultaneously generate fresh ideas on where to look next for new data. The tricks cover four broad areas of social science: the creation of the "imagery" to guide research; methods of "sampling" to generate maximum variety in the data; the development of "concepts" to organize findings; and the use of "logical" methods to explore systematically the implications of what is found. Becker's advice ranges from simple tricks such as changing an interview question from "Why?" to "How?" (as a way of getting people to talk without asking for a justification) to more technical tricks such as how to manipulate truth tables. Becker has extracted these tricks from a variety of fields such as art history, anthropology, sociology, literature, and philosophy; and his dazzling variety of references ranges from James Agee to Ludwig Wittgenstein. Becker finds the common principles that lie behind good social science work, principles that apply to both quantitative and qualitative research. He offers practical advice, ideas students can apply to their data with the confidence that they will return with something they hadn't thought of before. Like Writing for Social Scientists, Tricks of the Trade will bring aid and comfort to generations of students. Written in the informal, accessible style for which Becker is known, this book will be an essential resource for students in a wide variety of fields. "An instant classic. . . . Becker's stories and reflections make a great book, one that will find its way into the hands of a great many social scientists, and as with everything he writes, it is lively and accessible, a joy to read."—Charles Ragin, Northwestern University

The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers

Includes articles on international business opportunities.

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