Music Business: The Key Concepts

Music Business: The Key Concepts
Title Music Business: The Key Concepts PDF eBook
Author Richard Strasser
Publisher Routledge
Pages 234
Release 2009-09-11
Genre Music
ISBN 1135845190

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Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including: general business marketing e-commerce intellectual property law economics entrepreneurship In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.

Key Concepts in Business and Management Research Methods

Key Concepts in Business and Management Research Methods
Title Key Concepts in Business and Management Research Methods PDF eBook
Author Peter Stokes
Publisher Bloomsbury Publishing
Pages 256
Release 2017-09-16
Genre Study Aids
ISBN 0230346006

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A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.

Introduction to Business

Introduction to Business
Title Introduction to Business PDF eBook
Author Lawrence J. Gitman
Publisher
Pages 1455
Release 2024-09-16
Genre Business & Economics
ISBN

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Business: The Key Concepts

Business: The Key Concepts
Title Business: The Key Concepts PDF eBook
Author Mark Vernon
Publisher Routledge
Pages 211
Release 2003-09-02
Genre Business & Economics
ISBN 1134526229

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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable * considers new developments in business, notably eBusiness and contemporary business ethics * covers established subjects, taking an international and strategic perspective that balances theory and practice * suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Key Business Concepts

Key Business Concepts
Title Key Business Concepts PDF eBook
Author Bengt Karlöf
Publisher Routledge
Pages 211
Release 1993-01-01
Genre Business & Economics
ISBN 9780415088534

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Key Concepts in Marketing

Key Concepts in Marketing
Title Key Concepts in Marketing PDF eBook
Author Jim Blythe
Publisher SAGE
Pages 233
Release 2009-02-16
Genre Business & Economics
ISBN 1446200043

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`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

Business, Ethics and Society

Business, Ethics and Society
Title Business, Ethics and Society PDF eBook
Author John G. Cullen
Publisher SAGE
Pages 385
Release 2021-10-06
Genre Business & Economics
ISBN 1529738202

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With an emphasis on psychoanalytic theory, Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations provides a clear, concise introduction to the field of business ethics, while addressing contemporary issues and debates around the impacts of artificial intelligence, social media, the gig economy and populist politics on business and society. The book features mini-case studies from a variety of contexts and companies, including Gillette, Nike, Dove, British Airways and Microsoft, as well as thought-provoking questions throughout. Also included are: - Learning objectives - Chapter summaries - Recommended reading Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations serves as an ideal introductory text for students of undergraduate business ethics-related courses. Lecturers can access a range of online resources for use in their teaching, including an instructor’s manual, PowerPoint slides and SAGE Business Cases.