America's political party system is dying, Mack says, and it is being replaced by major interest groups that are using their vast grassroots networks and financial resources to take over the parties' traditional functions. These interests include advocacy organizations for labor, the environment, minorities, and other causes often competitive with business interests. Mack lays out specific actions business organizations need to undertake if they are to compete in the politics and lobbying of the future. He analyzes the factors that will change American society and the business-government relationship over the next quarter-century, and that are bringing about the demise of political parties. Campaign finanace restrictions are only one of these factors, he says, but they may be the final blow to the parties' last remaining asset, their ability to raise large amounts of money. To affect the outcomes of future elections and legislative issues, corporations and business associations must go beyond merely financing political campaigns. They need to become more deeply involved in grassroots politics and to be more effective in influencing public opinion on issues and candidates. The most important of the specific steps the book recommends is innovative expansion of issue advertising programs to affect voter opinion on issues profoundly affecting business that will be on legislative agendas for decades-among them, international trade, immigration, social security, national savings, and campaign finance. Mack explains the law and practicalities of political activity. He also shows how issues advocacy works to affect current legislation, political campaigns, and long-term issues. He includes model ads and cases to show how various political and legislative tools can be applied. The book concludes with an analysis of the consequences of the tumultuous 2000 elections for tomorrow's politics and issues. Mack's book will be useful and important reading for government relations, public affairs, and association executives, and for public policy professionals in the academic community concerned about the future of American politics and its impacts on business and the legislative process.

Shows how managers can use the conceptual framework of TPC theory (technical, political, and cultural dynamics) to cope with major strategic reorientation. Raises such fundamental questions about the nature of organizations. What business(es) should we be in? Who should reap what benefits from the organization? What are the values and norms of organizational members? Provides concepts and workable technologies for dealing with these questions and preparing for future change. Includes extensive examples.

Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Does democracy control business, or does business control democracy? This study of how companies are bought and sold in four countries - France, Germany, Japan and the Netherlands - explores this fundamental question. It does so by examining variation in the rules of corporate control - specifically, whether hostile takeovers are allowed. Takeovers have high political stakes: they result in corporate reorganizations, layoffs and the unraveling of compromises between workers and managers. But the public rarely pays attention to issues of corporate control. As a result, political parties and legislatures are largely absent from this domain. Instead, organized managers get to make the rules, quietly drawing on their superior lobbying capacity and the deference of legislators. These tools, not campaign donations, are the true founts of managerial political influence.