This bundle includes BUNDLE: Drury: Argumentation in Everyday Life (Paperback) + Smith: Careers in Media and Communication (Paperback).

"Good coverage of concepts with understandable explanations of theory. Very user friendly with exercises to use in and out of class. Connects well with other communication classes through the application of other communication concepts to argumentation." —Christopher Leland, Azusa Pacific University Argumentation in Everyday Life provides students with the tools they need to argue effectively in the classroom and beyond. Jeffrey P. Mehltretter Drury offers rich coverage of theory while balancing everyday applicability, allowing students to use their skills soundly. Drury introduces the fundamentals of constructing and refuting arguments using the Toulmin model and ARG conditions (Acceptability, Relevance, and Grounds). Numerous real-world examples are connected to the theories of rhetoric and argumentation discussed—enabling students to practice and apply the content in personal, civic, and professional contexts, as well as traditional academic debates. Encouraging self-reflection, this book empowers students to find their voice and create positive change through argumentation in everyday life. Unique resources to help students navigate this complex terrain of argumentation: "The Debate Situation" offers students a birds-eye view of any given debate (or exchange of arguments between two or more people) organized around three necessary components: arguments, issues, and the proposition. The visual model of the debate situation illustrates how these features work together in guiding a debate and it lays the groundwork for understanding and generating arguments. Easy to Use Standards for Evaluating Arguments combine a prominent argument model (named after logician Stephen Toulmin) with a standards-based approach (the ARG conditions) to test of quality of an argument. The ARG conditions are three questions an advocate should ask of an argument in determining whether or not it is rationally persuasive. These questions are best served by research but don’t necessary require it, and thus they provide a useful posture for critically assessing the arguments you encounter. Multiple "Everyday Life" examples with an emphasis on context help students to connect the lessons more fully to their everyday life and encourages them to grapple explicitly with dilemmas arising in different contexts. "Find Your Voice Prompts" focus on choice & empowerment to offer strategies for students to choose which arguments to address and how to address them—empowering students to use argumentation to find their voice. "Build Your Skill Prompts" use objective applications to test how well students have learned the information. They offer a chance to apply the material to additional examples that students can check against the answers in Appendix II. Two application exercises at the end of each chapter encourage students to think critically about the content, discuss their thoughts with their peers, and apply the material to everyday situations.

Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award

'Richly documented and convincingly presented' -- New Society Mods and Rockers, skinheads, video nasties, designer drugs, bogus asylum seeks and hoodies. Every era has its own moral panics. It was Stanley Cohen's classic account, first published in the early 1970s and regularly revised, that brought the term 'moral panic' into widespread discussion. It is an outstanding investigation of the way in which the media and often those in a position of political power define a condition, or group, as a threat to societal values and interests. Fanned by screaming media headlines, Cohen brilliantly demonstrates how this leads to such groups being marginalised and vilified in the popular imagination, inhibiting rational debate about solutions to the social problems such groups represent. Furthermore, he argues that moral panics go even further by identifying the very fault lines of power in society. Full of sharp insight and analysis, Folk Devils and Moral Panics is essential reading for anyone wanting to understand this powerful and enduring phenomenon. Professor Stanley Cohen is Emeritus Professor of Sociology at the London School of Economics. He received the Sellin-Glueck Award of the American Society of Criminology (1985) and is on the Board of the International Council on Human Rights. He is a member of the British Academy.

This new edition incorporates revised guidance from H.M Treasury which is designed to promote efficient policy development and resource allocation across government through the use of a thorough, long-term and analytically robust approach to the appraisal and evaluation of public service projects before significant funds are committed. It is the first edition to have been aided by a consultation process in order to ensure the guidance is clearer and more closely tailored to suit the needs of users.

The new RISC-V Edition of Computer Organization and Design features the RISC-V open source instruction set architecture, the first open source architecture designed to be used in modern computing environments such as cloud computing, mobile devices, and other embedded systems. With the post-PC era now upon us, Computer Organization and Design moves forward to explore this generational change with examples, exercises, and material highlighting the emergence of mobile computing and the Cloud. Updated content featuring tablet computers, Cloud infrastructure, and the x86 (cloud computing) and ARM (mobile computing devices) architectures is included. An online companion Web site provides advanced content for further study, appendices, glossary, references, and recommended reading. Features RISC-V, the first such architecture designed to be used in modern computing environments, such as cloud computing, mobile devices, and other embedded systems Includes relevant examples, exercises, and material highlighting the emergence of mobile computing and the cloud