By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

The Routledge Companion to Migration, Communication and Politics brings together academics from numerous disciplines to show the legal, political, communicative, theoretical, methodological, and media implications of migration. The collection makes the compelling case that migration does not occur in a vacuum; rather, it is driven by and reacts to various factors, including the political, economic, and cultural worlds in which individuals live. The 25 chapters reveal the complex nature of migration from various angles, not only looking at how policy affects migrants but also how individuals and marginalized groups are impacted by such acts. In Part I contributors examine migration law, debating the role of the state in managing migration flows and investigating existing migration policy. Part II offers theories and methods that integrate communication studies, political science, and law into the study of migration, including cultural fusion theory and Gebserian theory. Part III looks at how contemporary perceptions of migration and migrants intersect with media representations across media outlets worldwide. Finally, Part IV offers case studies that present the intricacies of migration within different cultural, national, and political groups. Migration is the key political, economic, and cultural issue of our time and this companion takes the next step in the debate; namely, the effects of the how, in addition to the how and why. Researchers and students of communication, politics, media, and law will find this an invaluable intervention.

This monograph explores the diverse sociopragmatic functions and meanings of humorous discourse in various online contexts affecting its use. To this end, an analytical model is proposed which takes into consideration the aspects of context which are relevant to the production and reception of humor, and hence to its sociopragmatic analysis. The model is employed for addressing research questions such as the following: Why may an utterance/text be intended and perceived as humorous by some speakers and fail for others? How and why may speakers attempt to regulate language use through humor? Why and how may the same humorous utterance/text engender diverse and contradictory interpretations? How do speakers create social groups and project social identities through humor? How could the sociopragmatic analysis of humor form the basis for teaching about humor within a critical literacy framework?

It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects. Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry.

This book examines how the shift to remote teaching in March 2020 due to the global pandemic created new opportunities for innovation and creativity and shaped how social work classes were taught, with many temporary changes now part of permanent, standard practice. Drawing on narratives from 20 social work leaders across 17 different countries, the chapters explore particular themes and viewpoints on lessons learned during the pandemic, including case studies to examine copying mechanisms, insights into the transition to remote teaching, and the creative lessons that were learned. By taking an international perspective, it represents a key contribution to the scholarship of social work leaders from around the world concerning how institutions transitioned to remote learning and teaching and how these lived experiences and new discoveries are contributing to and influencing current practice. As such, it will appeal to social work educators, researchers, and field educators around the world with interests in experimental curriculum and field practice.