How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

The chapters in this book provide a basis for thinking about the dynamics of Internet community building. The book will interest educators, psychologists, sociologists, and researchers in human-computer interaction.

What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

This book is available as an Adobe Reader eBook on the publisher's website: newriders.com Communities are part of all successful web sites in one way or another. It looks at the different stages that must be understood: Philosophy: Why does your site need community? What are your measures of success? Architecture: How do you set up a site to createpositive experience? How do you coax people out of their shells and get them to share their experiences online? Design: From color choice to HTML, how do you design the look of a community area? Maintenance: This section will contain stories of failed web communities, and what they could have done to stay on track, as well as general maintenance tips and tricks for keeping your community “garden” growing.

Building Online Learning Communities further explores the development of virtual classroom environments that foster a sense of community and empower students to take charge of their learning to successfully achieve learning outcomes. This is the second edition of the groundbreaking book by Rena Palloff and Keith Pratt and has been completely updated and expanded to include the most current information on effective online course development and delivery. A practical, hands-on guide, this resource is filled with illustrative case studies, vignettes, and examples from a wide variety of successful online courses. The authors offer proven strategies for handling challenges that include: Engaging students in the formation of an online learning community. Establishing a sense of presence online. Maximizing participation. Developing effective courses that include collaboration and reflection. Assessing student performance. Written for faculty in any distance learning environment, this revised edition is based on the authors many years of work in faculty development for online teaching as well as their extensive personal experience as faculty in online distance education. Rena M. Palloff and Keith Pratt share insights designed to guide readers through the steps of online course design and delivery.

Publisher Description

Online communities are among the most obvious manifestations of social networks based on new media technology. Facilitating ad-hoc communication and leveraging collective intelligence by matching similar or related users have become important success factors in almost every successful business plan. Researchers are just beginning to understand virtual communities and collaborations among participants currently proliferating across the world. Virtual Communities, Social Networks and Collaboration covers cutting edge research topics of utmost real-world importance in the specific domain of social networks. This volume focuses on exploring issues relating to the design, development, and outcomes from electronic groups and online communities, including: - The implications of social networking, - Understanding of how and why knowledge is shared among participants, - What leads to participation, effective collaboration, co-creation and innovation, - How organizations can better utilize the potential benefits of communities in both internal operations, marketing, and new product development.