The life journey of the president and CEO of FJ Management, Inc.—from growing up as the daughter of two entrepreneurs to saving the family business. Discover the inspiring story of how Crystal Maggelet unexpectedly ended up as CEO of her father’s company, guiding Flying J back from bankruptcy and on to great success—all during the throes of the Great Recession of the late 2000s. Through it all, Crystal succeeded by maintaining the core philosophy handed down through generations of the Call family—the importance of building value that will last. Cowritten by Crystal herself, Building Value to Last compiles accounts from her own recollections and personal journals, as well as from interviews with key personnel.

Issues for 1955 accompanied by supplement: Construction volume and costs, 1915-1954.

Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.

How Do Your Build a Meaningful Life? More than just a book of quotations, this book is a fusion of great thinking from classical to contemporary, from philosophical to poetic. It is a concert of voices, harmoniously blended by Jason Merchey and his thought-provoking essays. It will stimulate your thinking, energize your spirit, and deepen your understanding of human nature. It presents progressive ideals at their best - humane, humanistic, and high-minded. Consider it your shaman, your oracle, your foundation, your blueprint for truly building a life of value. With these ideas we can improve ourselves, our planet, and our future.