NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Are you interested in learning how to can food or to try new recipes for canning food? Do you enjoy both savory and sweet canned goods? Rebecca Lindamood has the recipes for you! Rebecca will not only teach you how to can food with basic recipes, but she will provide alternative versions to take your canned food flavors up a notch. She will also provide recipes that highlight these unique flavor combinations so you can make use out of every canned good! From jams, jellies and preserves to pickles and relishes to drunken fruit and pressure canning, this book has something for everyone. Some recipes will require the use of pressure canners, but not all. Make your mama proud but don't tell her you can can better than her!

Veggies So Delicious They'll Steal the Show Turn to this amazing resource meal after meal for tasty veggie sides that will complement any entrée. Rebecca Lindamood, author of Ready, Set, Dough!, created each dish in this book to enhance the flavors and textures of your favorite vegetables for the most mouthwatering results. Soon even your pickiest eaters will be begging for seconds with incredible recipes including: • The World’s Best (and Easiest!) Baked Potatoes • Buffalo Cauliflower “Wing” Bites • Pepper Jack Corn Fritters • Garlicky Baked Asparagus Fries • Roasted Ginger-Sesame Green Beans • Quick Kimchi • Red Wine Oven-Caramelized Onions • Whipped Feta–Stuffed Cherry Tomatoes • Spinach, Bacon, and Cheddar Munchy Cakes Full of fantastic vegetable sides, helpful tips on picking and storing fresh produce, and recipes for next-level infused oils, sauces and dressings, this book has everything you need to make every side dish taste absolutely impeccable.

This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

In this ninth and final installment in the Kosher by Design cookbook series, Susie Fishbein serves up dishes inspired by her 15-year culinary journey. Along with many poignant stories gleaned from her cooking demos, Susie also shares tantalizingly delicious recipes learned from great chefs she encountered in Italy, France, Mexico, Israel and across North America.

Of the Farm recounts Joey Robinson's visit to the farm where he grew up and where his mother now lives alone. Accompanied by his newly acquired second wife, Peggy, and an eleven-year-old stepson, Joey spends three days reassessing and evaluating the course his life has run. But for Joey and Peggy, the delicate balance of love and sex is threatened by a dangerous new awareness.