A focus on what makes a particular design work, and why it is successful from a consumer and design perspective. Each project is backed by information, including such standard design elements as type, colour and grid, as well as design tools used, unique graphic elements and production techniques.

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design--whether for a logo, brochure, identity system, or in-depth promotional campaign. Graphic Design That Works looks at examples of logos, identities, promotions, and brochure design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design-whether for a logo, an identity system, an in-depth promotional campaign, or a magazine that needs to stay fresh and strong month after month. Now as a competitively priced paperback, Graphic Design That Works looks at examples of logos, identities, promotions, brochures, and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.

Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.

This exciting new addition to The Best of Brochure Design series includes recent work from over 200 designers. With styles ranging from simple, tri-fold brochures to intricate informational packages, it is a sure reference source for all graphic designers working on any type of brochure design project.

Rockport’s Best of Brochure Design series is a perennial best seller worldwide. It looks at the latest of the best and the brightest brochures produced by leading designers around the world. Brochure design is a very important and common area of design yet it often poses unique challenges for graphic designers. When stalled for ideas or grappling for a solution to a problem, designers routinely turn to their peers for advice and inspiration. This book is like having your peers at your desktop—inspiration and advice at your fingertips. It provides a wealth of ideas for choosing type, layout, photo treatments, and much more. It is a problem-solving, brainstorming, high-quality resource that is sure to spark the creativity in any reader. It is little wonder that designers have come to rely upon and look forward the Best of Brochure Design series year after year.

Rockport's Best of Brochure Design series is a perennial best seller worldwide. The paperback edition of the eighth installment is not unlike its predecessors. It, too, looks at the latest of the best and the brightest brochures produced by leading designers around the world. Brochure design is a very important and common area of design yet it often poses unique challenges for graphic designers. When stalled for ideas or grappling for a solution to a problem, designers routinely turn to their peers for advice and inspiration. This book is like having your peers at your desktop inspiration and advice at your fingertips. It provides a wealth of ideas for choosing type, layout, photo treatments, and much more. It is a problem-solving, brainstorming, high-quality resource that is sure to spark the creativity in any reader. It is little wonder that designers have come to rely upon and look forward the Best of Brochure Design series year after year.