A landmark history of early radio in Germany and the quest for broadcast fidelity When we turn on a radio or stream a playlist, we can usually recognize the instrument we hear, whether it’s a cello, a guitar, or an operatic voice. Such fidelity was not always true of radio. Broadcasting Fidelity shows how the problem of broadcast fidelity pushed German scientists beyond the traditional bounds of their disciplines and led to the creation of one of the most important electronic instruments of the twentieth century. In the early days of radio, acoustical distortions made it hard for even the most discerning musical ears to differentiate instruments and voices. The physicists and engineers of interwar Germany, with the assistance of leading composers and musicians, tackled this daunting technical challenge. Research led to the invention in 1930 of the trautonium, an early electronic instrument capable of imitating the timbres of numerous acoustical instruments and generating novel sounds for many musical genres. Myles Jackson charts the broader political and artistic trajectories of this instrument, tracing how it was embraced by the Nazis and subsequently used to subvert Nazi aesthetics after the war and describing how Alfred Hitchcock commissioned a later version of the trautonium to provide the sounds of birds squawking and flapping their wings in his 1963 thriller The Birds. A splendid work of scholarship by an acclaimed historian of science, Broadcasting Fidelity reveals how the interplay of science, technology, politics, and culture gave rise to new aesthetic concepts, innovative musical genres, and the modern discipline of electroacoustics.

Behind the Tube (1990) tells the story of the unseen foundation of modern radio, TV and cable – the technology that enables programming to reach an audience. It charts the evolution of this technology in all its facets – technical, personal, economic and social. It captures the efforts, strategies, achievements and failures of prominent and unheralded figures and companies in the dynamic and competitive broadcast industry.

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre-testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.