One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Readers can download from the Internet a copy of Translator. The software is designed to work with either Word for Windows 6 or 7. --Back cover.

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Pure Purpose meets you where you are...including your experiences, questions, and relationships...to experience who God is and discover what he intends for your life. Finding the answers won't be easy. You'll need to commit to digging into God's Word and looking in the mirror at a reflection of yourself, the woman God created you to become. You'll be challenged to apply what you're learning into everyday life. Whether you start the Pure Purpose journey on your own or with a small group, you'll begin each week with a Starter Session, followed by five Make It Personal sessions. Three of the sessions will be personal study, and two will include Reflection and Action, when youll apply several verses to your life as well as take action. Knowing Gods Word is essential, but we also need to live it out in our everyday lives. Gods purpose for you is for you to desire him with intensity. Welcome to the journey of Pure Purpose. It's just the beginning!

An examination of how an individual's native language can affect their lifestyle. Topics covered range from maintenance of the mother-tongue and second language learning, to the ideology of language planning theory, to education and language rights.