Doing business internationally requires understanding not only other languages, but even more so the business practices and cultures of other countries. In the case of Brazilians working with Americans, a fundamental difference for all parties to understand is that Brazilian business culture is based on developing personal relationships between business partners, while American businesspeople often prefer to get down to hard "facts and figures" quickly, with fewer personal preliminaries. Negotiating such differences is crucial to creating successful business relationships between the two countries, and this book is designed to help businesspeople do just that. Brazilians Working With Americans presents ten short case studies that effectively illustrate many of the cultural factors that come into play when North American business professionals work in Brazil. The authors summarize each case and the aspects of culture it involves, and American and Brazilian executives comment on the cultural differences highlighted by that case. A list of topics and questions for discussion also help draw out the lessons of each business situation. To make the book equally useful to Brazilians and Americans (whether businesspeople or language students), the entire text is presented in both English and Portuguese. In addition, Apple QuickTime movies of the executives' comments, which allow viewers to see and hear native speakers of both languages, are available on the Internet at www.laits.utexas.edu/orkelm/casos/intro.html.

"In this book, Roberto Saba investigates how the antislavery struggle led Brazil and the United States to cooperate, and how this dynamic collaboration helped establish capitalism and free wage labor as the norm in the Western world. Drawing on overlooked writings from entrepreneurs, scientists, planters, Confederate refugees in Brazil, and journalists, Saba's extensive research reveals that while United States Southerners terrified Brazil with aggressive projects to perpetuate and expand slave labor, reform-minded Brazilians-including slaveholders looked to the American North as a powerful instrument of state- and nation-building. They welcomed advocates from the northern United States who helped them to spread labor-saving machinery, expand large-scale coffee production, advance technical education, diversify economic activities, develop urban centers, and expand transportation infrastructure. Saba shows that the binational collaboration of radical modernizers in the United States and Brazil transformed the political economy of both countries, consolidated wage labor as the dominant production system in the Western hemisphere, and laid the groundwork for the demise of Brazilian slavery and the expansion of American capitalism"--

John French analyzes the emergence of the Brazilian system of politics and labor relations between 1900 and 1953 in the industrial municipalities of Santo Andre, Sao Bernardo do Campo, and Sao Caetano do Sul. These municipalities, which constitute the so-

"An incisive, nuanced, and multidimensional case study. Martes challenges and revises accepted notions of ethnic solidarity, and emphasizes how much more diversity exists among the Brazilian newcomers than typically has been recognized."--Marilyn Halter, Boston University "Provides a rich and detailed account of the varied motivations and experiences of Brazilian emigrants to the United States. Martes explores a number of topics, including economic strategies unique to the Brazilian community, the roles of Catholic and evangelical Protestant churches in the lives of Brazilian immigrants, and issues of ethnic and racial identity in the United States, where categories of 'race' are conceptualized quite differently than in Brazil."--Cassandra White, Georgia State University Ana Cristina Martes presents a sociodemographic profile of Brazilian immigrants in Boston and addresses the major challenges they face in their efforts to navigate complicated economic relationships in the U.S. Using an ethnographic approach, Martes unpacks the complex intragroup dynamics of this population with particular emphasis on work life, the role of the church, and the always churning issues of racial and ethnic identity formation. Originally published in Portuguese as Brasileiros Nos Estados Unidos, and heavily revised by the author for the English edition, New Immigrants, New Land offers an incisive, nuanced, and multidimensional case study of Brazilians in Massachusetts and the second largest Brazilian immigrant population in the United States.

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An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Brazilians are gracious, friendly, fun-loving people, which makes their country a very inviting place to visit for pleasure or business. So great is their cordiality that Brazilians will say "yes" to almost any request--even when they actually mean "no"--which can be quite confusing for U.S. visitors who are used to a more direct style of communication. In fact, as Americans spend time in Brazil, they discover a number of cultural differences that can hamper their communication with Brazilians. To overcome these barriers, this book analyzes Brazilian culture and modes of communication and compares them with their American counterparts to help Americans learn to communicate successfully with Brazilians and vice versa. To aid Americans in understanding the Brazilian perspective, Tracy Novinger presents a portrait of Brazil's history, racial fusion, economy, and contemporary lifestyles. She focuses in on many aspects of Brazilian culture, such as social organization and ranking systems; preconceptions, worldviews, and values; sexual behaviors and eating customs; thought patterns; nonverbal communication such as the use of time, space, gestures, touch, eye contact, rituals, etc.; and differences in Brazilian and American point-making styles when negotiating, persuading, and conversing. For quick reference, she concludes the book with a summary and checklist of the leading Brazilian cultural characteristics, as well as eight recommendations for enhancing intercultural communication.