The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Brand Like A Boss is a complete guide to branding! Want to Build A Brand Everyone can BLAB About? Bloggin Brandi got her reputation doing just that. Brandi puts the Brandi in Branding and is the host of the popular YouTube Series Branding With Brandi where she teaches you everything you need to know about Building A Brand Online. Now in her first book, Brand Like A Boss, she shares all her strategies. Starting with the basics of what branding is, walking you through the entire branding process to give you all the Brand Guidelines, Graphic Design Tools & Resources you will need! No matter if you are Branding Yourself as a Personal Brand, Building a Business Brand or rebranding an existing one: choosing a name, finding the perfect font, and picking Brand colors with the psychology of marketing in mind is the just the tip of the iceberg! This is a masterclass that shows you how to design your logo, website and social media in order to establish a Massive Brand Identity. From the things you speak when you communicate to the blog post you write -- they all build awareness and give your brand a unique personality by the tone of voice used. Trying to position your Brand to be found in search using Keywords that are optimized for Search (SEO)? From Hashtags to Handles this is a one stop shop for How To Brand Like A Boss!

NEW! Interview Like A Boss® is the #1 trusted and recommended choice by some of America's top employers and schools. Your resume will kick-@ss, your answers will rock and your job offers will be exciting as hell. Whether you dropped out or graduated, you will soon master all aspects of interviewing & job hunting. Now for the first time, a book will make all the decisions for you. Just read what's inside, try out the lessons, and you'll be ready to go. Designed for those who are squeezed for time or need an epic turnaround, this exclusive edition is by far the #1 recommended choice-go ahead, take a peek inside! Every section is highly interactive, fun and, most of all, designed to give you enormous support, and that's why Interview Like A Boss® has earned international recognition for its award-winning lessons. Jam-packed full of immensely researched, specialized tools, Interview Like A Boss® spells out EXACTLY what to say and do at the application, interview and background check stage, including how to handle a criminal record (felonies or misdemeanors). Featuring never-before published information, you'll swing away at interviewing questions, discover hot job leads, negotiate like a pro and crush any obstacles in your way. Take a look at what actual readers are saying... "Insanely effective. Exposes the secret inner-workings of the hiring process." ~Vanessa D. "My life was exploding in slow motion with massive depression and anxiety before a friend handed me Hans's book...I couldn't put the book down until I was finished...it gets rid of the fear that's all being programmed into us." ~Jose Luis G. "Feels like I've been rescued!" ~Elizabeth M. "...as a felon, I was so afraid of rejection. I'm still in shock about the 2 job offers this week." ~Chris A. "If you can't find a job with this book, it's time to move to Europe..." ~Tyrell W.

With over 11 million female-owned businesses in the US today, more women than ever are taking the reins to create their own success. Maybe you feel the pull to start a business but deep down you're afraid that you don't have what it takes. Maybe you have a great idea but wonder if you're actually qualified to make it happen. Or maybe you want to expand your business, but you're worried about how it will affect your family. If that's you, it's time to start thinking like a boss. In this practical and encouraging book, Kate Crocco exposes the 12 limiting beliefs that are holding you back from your true potential, such as - I should have it all together and I don't - I'm not ready or qualified to start - I don't have enough time - It's already been done before - and more With plenty of inspiring true stories and actionable steps you can take--starting now--Thinking Like a Boss will help you turn your limiting beliefs into limitless opportunity.