A tale about marketing and the best marketer of all time: Can Jesus teach us anything about marketing? Well, Brand it like Jesus is a business fable filled with useful marketing ideas. Travel back in time and meet Marcus Mercatus and his friend, a charismatic carpenter with high ideals. Join them as they search for answers to fundamental questions of good marketing.

In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern life. The church's mostly uncritical adoption of this secular condition has resulted in an idolatrous morphing of the message of Christ into just another brand. With Brand Jesus, Wigg Stevenson names the growing concern felt by many Christians at the commodification of their faith. Using Paul's letter to the Romans as a starting point, Wigg Stevenson 'reads' the letter to today's church, speaking to our consumerist situation through the parallels with Paul's Rome. Though rooted unapologetically in a love for the church, Brand Jesus does not shy away from provocative claims about the melding of Christian faith and consumer ideals; the rise of market-driven theology; the blurring boundaries between the law and religion; and other topics. Wigg Stevenson describes the current situation of both church and society and issues a challenge to it: When faith is a product for consumption, how can the church be faithful to Christ as living Lord, instead of as Brand Jesus?

The book 'How Jesus Became The World's Best Selling Brand', in a lucid narrative, explores the human side of a being whose birthday remains the world's most celebrated and commercialized event/season, as His biography is an all-time world bestseller. It scoops pragmatic celebrity pr/personal branding tutorials from His life and exploits. It's like dissecting Jose Mourinho or Jack Welch's brand and telling the world what makes him thick. It does not only tell you how Jesus became the world's best-selling brand, it brings to your knowledge what He did to weigh so much on the scale of relevance and how you can do the same to be the best you can be. It is a genuine and sure road map that shows the way from the obscure backside of the woods to the fore front of life where you become the very centre of attraction even as you assume the status of a good-doing brand It is for positioning quantum that wrought top-of-the-mind visibility, fulfillment, profitability and social relevance for personal brands in their various leagues-taking cognizance of the realities of the modern world.

Combining candor, curiosity and rare insight, the author explores four dimensions of the spirituality Jesus left in his wake--active, contemplative, biblical, and communal. Practical, engaging and compelling, this fresh illumination of an ancient path is both moving and thought provoking.

No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.

The Bible teaches that the goal of the Christian life is to become like Jesus—for our own personal growth and for the sake of others. Every believer needs to ask three big questions: What do I believe? What should I do? And who am I becoming? In Think, Act, Be Like Jesus, bestselling author and pastor Randy Frazee helps readers grasp the vision of the Christian life and get started on the journey of discipleship. After unfolding the revolutionary dream of Jesus and showing how our lives fit into the big picture of what God is doing in the world, Frazee walks readers through thirty short chapters exploring the ten core beliefs, ten core practices, and ten core virtues that help disciples to think, act, and be more like Jesus Christ. This compelling new book can be used in conjunction with the 30-week all-church Believe campaign or read separately as an individual study. Either way, readers will deepen their understanding of what it means to not just know the Story of God, but to live it.

"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover