If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. Most American children watched the mailbox carefully for those wondrous old catalogs. They were chock full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to boys have been reproduced in Boys' Toys, an exciting new book containing authorized reproductions of the very best boy-toy pages from 1950 through 1969. Boys' Toys and its companion book Girls' Toys are two in a series of Sears catalog re-issues covering the spectrum of toys, dolls and other popular collectibles of the Fifties and Sixties. This 8 fi x 11 softcover book's 192 pages illustrate hundreds of now-collectible toys. All the best are represented: Lionel trains, Marx playsets, Remco's "Toys for Boys" G.I. Joe, Matchbox cars, Tonka trucks... all the way to Sixties space-age robots, rockets, and flying saucers! Included too, is a year-by-year commentary on the toys, their manufacturers and historical relevance. So put on your Davy Crockett coonskin cap and settle in for hours of fond childhood memories. Boys' Toys is fun reading for anyone... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds of photographs and illustrations with accompanying commentary -- A "must have"reference volume for all toy, antique and memorabilia enthusiasts

If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. American children watched the mailbox carefully for those wondrous old catalogs. They were full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to girls have been reproduced in Girls' Toys, a new book containing authorized reproductions of the best girl-toy pages from 1950 through 1969. Girls' Toys and its companion book Boys' Toys are two in a series of Sears catalog re-issues. This 8 1/2 x 11" softcover book's 192 pages illustrate hundreds of now-collectible toys and dolls: Barbi and Ken, Shirley Temple, Lucy and Desi's Little Ricky, Betsy Wetsy and Troy Tears dolls, dollhouses and accessories, kid-sized kitchens, tea sets, dress-up outfits, bicycles, games and movie-TV-themed toys from Mary Poppins to the Flintstones. Included is a commentary on the toys, their manufacturers and historical relevance. Particular attention is paid to the manner in which young girls' toys were marketed, often perceived as negative messages in these enlightened times. Put on your Dale Evans Cowgirl Hat and settle in for hours of fond childhood memories. Girls' Toys is fun reading for anybody... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds ofphotographs and illustrations with accompanying commentary -- A "must have" reference volume for all toy, antique and memorabilia enthusiasts

"Toys from the 1950s, '60s, and '70s capture the joy of play and the pure fun of being a kid. But beneath those iconic names are rich veins of nostalgia, memory, and history. These toys--and the stories of the kids, parents, child-rearing experts, inventors, manufacturers, and advertisers they affected--reflect the dynamism of American life"--

Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.

TIMELESS TOYS OF THE 50'S AND 60'S is a nostalgic look at simpler times, simpler toys and simpler joys. Filled with full-color photography and well-researched, informative text, TIMELESS TOYS OF THE 50'S AND 60'S is the perfect book for the Baby Boomer Generation to share with their children and grandchildren.

What Do You Collect? That depends on what demographic you belong to. If you grew up in the 1960s and 1970s, you are either a Trekkie or a Star Wars fan. Or maybe you’re more into Marvel or DC Universe. Either way, you know you were hooked into reliving the adventure. For me, I was there in the beginning as a baby boomer with all that was on TV, music, and movies. It was all a good place to bring you back to all the thrill of your heroes and how one day you, too, can ride off into the sunset. For me, I did one better. I got to act out a role just like my hero and do the very things they did. With what you collect, you buy movies, music, toys, and anything connected with these treasured moments. I am very sure what I collect is what people stored in their closets. So sad, I thought, they should be sure what they collect to their friends and to the world. For what your collect and are attracted to is part of a million—no, trillion—dollar industry that grabs your attraction. Here it begins—my search on how we as baby boomers and generations beyond get caught up once in a never-ending spend cycle that must be met, as each decade unfolds, as each generation get sucked into being duped and persuaded. This would be the beginning of your spending habits. You are very much targeted. Many do not care! I, too, get caught up in this friendship. Difference is, I care and dare to ask why. Why do we need to collect so much? So says I, your friendly neighborhood self-appointed baby boomer consumer advocate.

Hundreds of now-collectible toys such as Lionel and American Flyer trains, Marx play sets, Remco's "Toy's for Boys", G.I. Joe, Matchbox cars, Tonka Trucks, and even space-age robots, rockets, and flying saucers are presented for the sentimental toy fan. Also included is a year-by-year commentary on the toys, their manufacturers, and historical relevance. Male or female, toy fans or nostalgia buffs, this is an invaluable source for hours of fond childhood memories.