The basic business model of the book publishing industry remained largely unchanged between the Great Depression and the turn of the Millennium. Print a lot of books, try to get them reviewed so that stores would stock them on consignment, advertise, then hope that they don't come back as returns. Small imprints and self-publishers were reduced to begging distributors to accept their titles at discounts of 60% or more, and were expected to accept returns in any condition and quantity. Print-on-demand book publishing, combined with short-discount distribution and Internet marketing, is turning the publishing business on its head. For the first time, authors are finding that they can launch their own publishing businesses and earn more from their writing than they would with a major trade publisher. Small imprints can invest their scarce resources in acquiring, designing and promoting new titles, rather than gambling on tons of books that cost money to keep in inventory. This book details the new method with which authors and publishers alike can use POD to cut costs and increase profits, while reaching new readers through the magic of Internet marketing.

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. DEMAND is a book with breakout general non-fiction potential which searches for clues as to where demand really comes from, and why, and how we might control it.

So it came to pass that a couple of poets a a congenially munching their bagels in the spacious basement refectory of a bagelry called Finaglea aa Bagel on JFK in Harvard Square, all the while conjecturing upon the potential mental, spiritual and perhaps even physical salubriousness of occasional social interface with other human beings likewise blest or cused to pursue the word, to ply their craft or sullen art, in isolation a a gave birth to the idea of Bagelbards. At any rate, here it is: The First Annual Bagelbards Anthology, in celebration of the first full year of informal weekly Saturday morning gatherings of Bagelbards in the aforementioned spacius basement of Finaglea aa Bagel. Read it, and eat.

Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

Varian Fry, a young editor from New York, traveled to Marseilles after Germany defeated France in the summer of 1940. As the representative of the Emergency Rescue Committee, a private American relief organization, he offered aid and advice to refugees who found themselves threatened with extradition to Nazi Germany under Article 19 of the Franco-German armistice — the “Surrender on Demand” clause. Fry risked his life to rescue those targeted by the Gestapo in “the most gigantic man-trap in history.” Working day and night with a few associates in opposition to France’s Vichy government and to American authorities, his elaborate rescue network managed to spirit more than 1,500 people — including prominent European politicians, artists, writers and scientists — to safety by the time Fry was expelled from France after 13 months. “Surrender on Demand is by turns wildly exciting, horrifying and exalting. Certainly, there has never been another book like it... Varian Fry is a good man. Through the people he has helped rescue — the doctors, the painters, the writers, the sculptors, the teachers — he has added to the sum total of the world’s happiness... an astonishingly good book.” — Russell Maloney, The New York Times “Surrender on Demand contains enough intrigue and conspiracy, enough narrow escapes and shady and flamboyant characters for three or four spy stories. But Mr. Fry has not written it for excitement... He has put down some plain and eloquent facts.” — Orville Prescott, The New York Times “I have read and heard many accounts of escapes from Europe... but none surpasses this restrained and factual narrative in suspense and excitement... It tells of many triumphs and some defeats: it depicts with vividness and often with humor a large number of interesting and frequently distinguished persons; it describes the endless obstacles encountered and the ingenious and constantly changing shifts and devices contrived to overcome them; and throughout it makes one feel the undercurrent of potential tragedy which too often became actual.” — New York Herald Tribune Weekly Book Review “A novelist would hardly dare pack a novel with so many hair-breath escapes.” — Lewis Gannett, New York Herald Tribune “... a brilliant exposé of the work accomplished by [Fry] in Marseille during the tragic days that followed the French defeat... Surrender on Demand is a unique contribution to the underground history of the war.” — Josef Forman, Free World “There are a larger number of highly exciting and almost unbelievable stories in this deeply moving but often also highly amusing book. Friends of light adventure novels will undoubtedly like it. And friends of humanity will see much more in it than an adventure story although it deals with forging passports, with hiding and escaping from detectives, with secret messages hidden in a toothpaste tube, and with an underground railroad over a well protected border. They will see in it a memorial to the man who made what he modestly calls ‘an experiment in democratic solidarity’ and also to the women and men who sent him on his dangerous mission.” — Henry B. Kranz, Saturday Review

Stewart Brand famously declared, “Information wants to be free.” Except he didn’t (not really). And it doesn’t. Information is much more complicated than that. What information really wants—what makes it more valuable, useful, and immediate, Joshua Gans argues—is to be shared. Using the tools and logic of information economics, Gans shows how sharing enhances most information’s value. He also shows how the business models of traditional media companies, gatekeepers who have relied on scarcity and control, have collapsed in the face of new technologies. Equally important, he argues that sharing can revive moribund, threatened industries even as he examines platforms that have, almost accidentally, thrived in this new environment. Provocative, intriguing, and useful, Information Wants to Be Shared will change the way you think about your ideas and the media you use to consume and produce them. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional.