A player who never turned pro but held one or more major titles every year of his 15-season competitive career, Bobby Jones was the most famous amateur golfer ever to play the game. In the 20 years since his death, America has witnessed an explosion of enthusiasm for golf. Now comes a reissue of Jones' classic instructional, out of print and unavailable for two decades. Line drawings.

This Los Angeles Times bestseller takes a riveting look at the life and times of depression-era golf legend Bobby Jones. In the wake of the stock market crash and the dawn of the Great Depression, a ray of light emerged from the world of sports in the summer of 1930. Bobby Jones, a 28-year-old amateur golfer, mounted a campaign against the record books. In four months, he conquered the British Amateur Championship, the British Open, the United States Open, and finally the United States Amateur Championship, an achievement so extraordinary that writers dubbed it the Grand Slam. No one has ever repeated it. Mark Frost uses a wealth of original research to provide an unprecedented intimate portrait of golf great Bobby Jones. In the tradition of The Greatest Game Ever Played, The Grand Slam blends social history with sports biography, captivating the imagination and engaging the reader. The Grand Slam is a biography not to be missed.

“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Bobby Jones, arguably the greatest golfer who has ever lived, won 13 national titles, including the Grand Slam in 1930, and was the only golfer to have won the four majors in one year. This tribute to Jones features essays by Ben Crenshaw, Larry Dorman, Alistair Cook, and many others, plus over 250 photographs, many never before published.

Acclaim for The Immortal Bobby "Just when you think there is nothing new to be said or written on the subject of Bob Jones, Ron Rapoport comes along and proves that theory completely untrue. The Immortal Bobby is wonderfully reported and superbly written." --John Feinstein, author of A Good Walk Spoiled and Caddy for Life "The story of Bobby Jones's singular life is one of the most fascinating in sports history. Ron Rapoport's thoughtful, graceful style is well suited to telling that story." --Bob Costas, broadcaster, NBC Sports and HBO Sports "Beyond the grainy newsreels and the confetti falling on Broadway and Peachtree Street, there was an essential Bobby Jones, and Ron Rapoport reveals him splendidly in a portrait as graceful as the man. There's more here than Grand Slam 1930--the jangling nerves and self-doubt, the towering modesty in response to fame, the complexity of an Atlanta patrician, a life richly lived." --Gary M. Pomerantz, author of Where Peachtree Meets Sweet Auburn "The skills of writing and reporting that fans of Ron Rapoport, like me, have come to expect from him over the years--candor, thoughtfulness, insight, perspective, humor--are once again demonstrated and illuminated in The Immortal Bobby. It is an important book about an important sports figure that, typically for Rapoport, goes beyond the confines of sports and fits firmly in the context of our culture." --Ira Berkow, sports columnist and author of Red: A Biography of Red Smith "Here is Bobby Jones as you've never seen him, almost fearful in the fires of competition, and Ron Rapoport shows us how that man became a legend." --Dave Kindred, coauthor (with Tom Callahan) of Around the World in 18 Holes

Bobby Jones' story of his life in golf, with his advice on improving one's game. Instructions about striking the ball, handling clubs, swings, etc.