The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Economics is a scientific, highly evolved subject that explains exactly what will happen in a given set of circumstances. It then provides a convincing explanation for why it didn't happen as forecasted.

In most areas of human endeavor, bluffing is an easy way of getting by -- a method of artificially appearing knowledgeable. The Bluffer's Guides are a three million-copy best-selling series of snappy little books containing facts, jargon, and inside information -- all that readers need to know to hold their own among the experts.