African American entrepreneurship has been an integral part of the American economy since the 1600s. On the eve of the Civil War, the collective wealth of free blacks was approximately $50 million. In 2006, African Americans earned a whopping $744 billion, a figure that exceeds the gross domestic product of all but 15 nations of the 192 independent countries in the world. As W. Sherman Rogers ably demonstrates, African Americans have achieved these economic gains under difficult circumstances. Slavery, segregation, and legally limited access to property, education, and other opportunities have taken a heavy toll, even to this day. Besides providing a penetrating glimpse into the world of black entrepreneurship both past and present, this book urges African Americans to gain financial independence as entrepreneurs. Business ownership, Rogers argues, will bring security, wealth that can be passed to successive generations, and educated offspring with much greater earning power. The African American Entrepreneur: Then and Now explores the lower economic status of Black Americans in light of America's legacy of slavery, segregation, and rampant discrimination. It shines a light on the legal, historical, sociological and political factors that together help explain the economic condition of Black people in America from their arrival in America to the present. In the process, the book spotlights the many amazing breakthroughs made by Black entrepreneurs even before the Civil War and Emancipation. Profiles of businesspeople from the post-Civil War period through today include Booker T. Washington, pioneer banker and insurer A.G. Gaston, hair care entrepreneur Madame C.J. Walker, Ebony publisher John H. Johnson, Black Entertainment Television founder Robert L. Johnson, publisher Earl Graves, music producer Damon Dash, rapper Sean Combs, former basketball stars Dave Bing and Magic Johnson, food entrepreneur Michelle Hoskins, broadcast personality Cathy Hughes, former Beatrice Foods head Reginald Lewis, Oprah Winfrey, and many more. As Rogers points out, reading about remarkable African American entrepreneurs can inspire readers to adopt an entrepreneurial mindset. To further that goal and help readers take the plunge, he outlines many of the skills, tools, and information necessary for business success-success that can help chart a new path to prosperity for all African Americans.

Psychology and social science practically ignored “cool” as a legitimate topic of research. While in fact, the occurrence of cool has played an important role in the historical, social and cultural development of Black people, especially some Black males. Some Black male businessmen use cool behaviors to fight against stress caused by meaningful life supporting social, economic, political, and business issues. Coolposing is a leadership strategy based on African cultural elements of communicative individuality and mysticism, emerging from influences of “cool pose.” It is a part of character, and character is the representation of one’s self in everyday life. It is a positive response by America’s Black males (and not niggas) to alienation, lynching, and loss of community grounded in the coolness of the first group of captured, yet resistant Africans, who arrived at Jamestown, Virginia in 1619. Within this book, readers will learn all about this often ignored subject, its central elements, and the nine kinds of “cool.” Coolposing proposes a major shift for the best mental, spiritual and physical health of Black males and prescribes measures for crisis intervention, as well as for preventing mental burnout.

"Money has no color. If you can build a better mousetrap, it won't matter whether you're black or white. People will buy it." —A. G. Gaston Black Enterprise's 1992 Entrepreneur of the Century. For more than 25 years, Black Enterprise, the premier African American business magazine, has ranked and chronicled the B.E. 100s—its exclusive listing of the nation's top-grossing, black-owned businesses. Generating more than $14 billion in annual revenue and employing more than 55,000 people, these companies represent a vibrant and often overlooked segment of the American economy. Their CEOs, among the wealthiest and most powerful players in the black business community, have been the vanguard of an entrepreneurial revolution. They achieved greatness despite a lack of capital, diminished access, and even outright racism, using their imagination and drive to seize opportunities and break through barriers. First in the new Black Enterprise series, Titans of the B.E. 100s profiles eleven of these remarkable leaders of the largest black-owned businesses. Covering a broad cross-section of companies and industries, this compelling book features both today's emerging entrepreneurs and the established CEOs, revealing the secrets of how they beat the odds and the hard truths about the myriad challenges they've faced. No other book brings together so many contemporary black business success stories. Through in-depth, first-person interviews, you'll meet the titans who started their companies from the ground up and were relentless in doing so; who filled a void in the consumer market and, in turn, revolutionized whole industries; and who love the companies that they run and are energized by new ventures. Each chapter profiles a different business legend: From John H. Johnson, founder of Ebony and Jet magazines; to Herman J. Russell, who used $125 to create the nation's largest black-owned construction firm; to Emma C. Chappell, the People's Banker, who launched the United Bank of Philadelphia; to Robert L. Johnson, who created Black Entertainment Television and then transformed BET Holdings, Inc. from a single cable network to an entertainment monolith that became the first black-owned business listed on the New York Stock Exchange. Inspiring and motivating, Titans of the B.E. 100s will introduce you to an incredible group of men and women who made a profound impact upon global business, symbolizing a spectacular realization of the American Dream. Praise for TITANS OF the B.E. 100s. "Titans of the B.E. 100s challenges the vintage profile of the entrepreneur by showcasing the impressive and dynamic careers of African American executives who surmounted social, economic, and political barriers to gain their deserved place in today's world of the business elite."—Kweisi Mfume, President and CEO, NAACP. "Titans of the B.E. 100s aptly documents the achievements of African American entrepreneurs who embody the legacy of the twentieth century and the hope of the twenty-first century. The principles espoused by these esteemed business leaders are essential to the future of the civil rights movement as we prepare our children for self-reliance and our adults for economic self-sufficiency in the next century.—Hugh B. Price, President, National Urban League. The intriguing profiles in this book tell the stories of a group of people who started with nothing and went straight to the top, overcoming obstacles with tenacity, ingenuity, and sheer bravery: Don H. Barden Emma C. Chappell Mel Farr Sr. Charles H. James III John H. Johnson Robert L. Johnson Byron E. Lewis Herman J. Russell Russell Simmons Clarence O. Smith Percy E. Sutton.

This second edition provides both a history of black entrepreneurship in America throughout all periods of American history and a roadmap that explains the steps that prospective entrepreneurs must take to achieve success in business. This second edition of The African American Entrepreneur explores the lower economic status of black Americans in light of America's legacy of slavery, segregation, and rampant discrimination against black Americans. The book examines the legal, historical, sociological, economic, and political factors that together help to explain the economic condition of black people in America, from their arrival in America to the present. In the process, it spotlights the many amazing breakthroughs made by black entrepreneurs even before the Civil War and Emancipation. Part One explores the history of African American entrepreneurs from slavery to the present; Part Two provides a primer and roadmap to success for aspiring entrepreneurs.

From the high-profile founder of the highly successful "Black Enterprise" magazine comes an illuminating guide for the aspiring African-American entrepreneur. Graves uses his own story--which includes careers in the military, real estate, and public service as an assistant to Sen. Robert F. Kennedy--and those of dozens of other black men and women as examples of how to achieve professional success.