Who is the greatest living essayist writing in English? Unquestionably Joseph Epstein. Epstein is penetrating. He is witty. He has a magic touch with words, that hard to define but immediately recognizable quality called style. Above all, he is impossible to put down. How easy it is today to forget the simple delight of reading for no intended purpose. Each of the 39 pieces in this book is a pure pleasure to read.

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Rogues, aristocrats, and a future U.S. president. These and other governors are portrayed in this revised and updated edition of the classic reference work on the chief executives of New Jersey. Editors Michael J. Birkner, Donald Linky, and Peter Mickulas present new essays on the governors of the last three decades—Brendan T. Byrne, Thomas Kean, James Florio, Christine Todd Whitman, Donald DiFrancesco, James McGreevey, Richard Codey, and Jon Corzine. The essays included in the original edition are amended, edited, and corrected as necessary in light of new and relevant scholarship. The authors of each governor’s life story represent a roster of such notable scholars as Larry Gerlach, Stanley Katz, Arthur Link, and Clement Price, as well as many other experts on New Jersey history and politics. As a result, this revised edition is a thorough and current reference work on the New Jersey governorship—one of the strongest in the nation. Also of Interest: New Jersey Politics and Government The Suburbs Come of Age Fourth Edition Barbara G. Salmore with Stephen A. Salmore 978-0-8135-6139-4 paper $34.95 A volume in the Rivergate Regionals Collection Me, Governor? My Life in the Rough-and-Tumble World of New Jersey Politics Richard J. Codey 978-0-8135-5045-9 cloth $24.95 The Life and Times of Richard J. Hughes The Politics of Civility John B. Wefing 978-0-8135-4641-4 cloth $32.50 Governor Tom Kean From the New Jersey Statehouse to the 911 Commission Alvin S. Felzenberg 978-0-8135-3799-3 cloth $29.95

"Contains thirty-five sketches about Voltaire, Frederick the Great, Rousseau, Gibbon, Walpole, Boswell, Carlyle, Sarah Bernhardt, and a number of delightful eccentrics, including Lady Hester Stanhope."--Back cover