NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Bigly is an hilarious compilation of memorable quotes from President Donald Trump, arranged as poetry that will have the president's fiercest supporters and harshest critics asking the same question: Can a president appoint himself Poet Laureate? Divided into sections on Life, Love, Beauty, and Death - and including a dedicatory haiku by Milo Yiannopoulos, a foreword by How to Lose Friends and Alienate People author Toby Young, and poignant editor's notes that reveal the hidden meaning in Trump's expert verse - Bigly is a must-have for political junkies who've been following President Donald Trump's unconventional speeches, interviews, complaints, jokes, quips, and witticisms.

While in nonsensical actuality Donald Trump's campaign slogan was "Make America great again!," it probably should have been either "Make facts fake again!" or "Make bigly stinky BS smell good again!" It's appeared to be the president's goal to transform the U.S. into bizarro world, where up is down, black is white, right is wrong, left is right, and a bouquet of herpes is a popular item at supermarkets every February 14th. Cite a fact? That's fake news. Cite fake news? That's a fact. So what do we do when the leader of our country tries turning reality on its head? Resort to 24-hour all-you-can-eat buffets, binge-drinking, and laughter, not necessarily in that order. That's where author Craig Rozniecki's fifteenth book, "A Collection of Satirical Short Stories: A Bigly Clever Title," will come in handy! So join him in attempting to cope with Trump's bizarro world, as he satirizes politics, religion, race, every light topic you're advised to talk about on a first date.

The World’s Most Influential Book on Personal Success The bestselling classic that made Systems Over Goals, Talent Stacking, and Passion Is Overrated universal success advice has been reborn. Once in a generation, a book revolutionizes its category and becomes the preeminent reference that all subsequent books on the topic must pay homage to, in name or in spirit. How to Fail at Almost Everything and Still Win Big by Scott Adams, creator of Dilbert, is such a book for the field of personal success. A contrarian pundit and persuasion expert in a class of his own, Adams has reached hundreds of millions directly and indirectly through the 2013 first edition’s straightforward yet counterintuitive advice—to invite failure in, embrace it, then pick its pocket. The second edition of How to Fail is a tighter, updated version, by popular demand. Yet new and returning readers alike will find the same candor, humor, and timeless wisdom on productivity, career growth, health and fitness, and entrepreneurial success as the original classic. How to Fail at Almost Everything and Still Win Big, Second Edition is the essential read (or re-read) for anyone who wants to find a unique path to personal victory—and make luck find you in whatever you do.

From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality. If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around. "We know when history will repeat and when it won't." "We can tell the difference between evidence and coincidences." "The simplest explanation is usually true." Wrong, wrong, and dangerous! If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open. Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences. Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.