Travel the 1970s, what may have been the last great era of the big rigs, with the man who knows semi trucks better than anyone. Ron Adams, author of Big Rigs of the 1950s, Big Rigs of the 1960s, Mack Trucks, and 100 Years of Semi Trucks, takes readers through the decade, introducing the trucks that debuted or saw significant revamping, describing the quirks and innovations, and offering detailed information about the models, trailers, trucking companies, and various hauling configurations. Spotlighting manufacturers from Mack and Freightliner to White, Peterbilt, and Kenworth, and featuring Adams' fabulous photography, this is the 1970s on the highway. Looks like we got us a convoy, good buddy!

The continued improvement of roadways and the dawn of the Interstate highway system in the 1950s was a boon to American industry in general and the trucking industry in particular. This marque-by-marque photo collection provides a comprehensive and nostalgic look back at the rapid development of the tractor-trailer rigs that resulted. Manufacturers like GMC, Chevrolet, Ford, Dodge, White, Freightliner, Peterbilt, Kenworth, Diamond T, International, Mack, Autocar, Brockway and Sterling are shown hauling everything from Cadillacs to cabbage across town, up the coast and over mountain passes. Thorough captions describe the development and history of each model as depicted in archival black-and-white and period color photography.

By 1972 there were nearly one million tractor-trailer rigs hauling every conceivable kind of cargo on America’s roads. Can you imagine the variety of trucks you would have seen at truck stops across the country? But the 1970s proved to be a decade of incredible change for the over-the-road trucking industry, and by 1980 fuel efficiency became a prime concern for companies. At this time, airfoils and other aerodynamic aids began to appear and trucks in general started to take on a similar look. In this picture-packed book, Ron Adams has pulled together a collection of over 300 images that traces the evolution of truck design and use back to the earliest horse-drawn units right up through the early 1980s. Short introductory chapters cover the earlier years of trucking and then Ron takes you on a coast-to-coast tour of the 1970s, showcasing the huge variety of big rigs working the roads and providing detailed information about the trucks, trailers, cargoes, and trucking companies. In addition to photos and detailed captions, there are period articles covering early aerodynamic testing and also on advancements in truck design in the 1970s. Semi Trucks of the 1970s features trucks from all makers, including International, Freightliner, Kenworth, Mack, White-Freightliner, Autocar, Brockway, Peterbilt, Ford, and Diamond Reo. This is a complete look at this evolutionary period in trucking history.

This book follows on the heels of Big Rigs of the 1950s (0-7603-0978-7), which has proven popular with vintage truck fans. This book tackles a new era, the 1960s, providing views of the trucks that traveled America's highways during that decade. Photography again comes from the enormous archive of Ron Adams, author of Big Rigs of the 1950s, Mack Trucks, and 100 Years of Semi Trucks. Each prominent manufacturer receives its own chapter, and less prominent brands are also covered. Adams provides detailed information about the truck models pictured, as well as the trailers, trucking companies, and hauling configurations seen in the photographs.

Long-haul trucks have been described as sweatshops on wheels. The typical long-haul trucker works the equivalent of two full-time jobs, often for little more than minimum wage. But it wasn’t always this way. Trucking used to be one of the best working-class jobs in the United States. The Big Rig explains how this massive degradation in the quality of work has occurred, and how companies achieve a compliant and dedicated workforce despite it. Drawing on more than 100 in-depth interviews and years of extensive observation, including six months training and working as a long-haul trucker, Viscelli explains in detail how labor is recruited, trained, and used in the industry. He then shows how inexperienced workers are convinced to lease a truck and to work as independent contractors. He explains how deregulation and collective action by employers transformed trucking’s labor markets--once dominated by the largest and most powerful union in US history--into an important example of the costs of contemporary labor markets for workers and the general public.

After WWII Americans were anxious to re-stoke the economy after a long “make-do with what you have” dry spell. By the 1950s new highways were being built, new trucking companies were being formed and old ones revived. Americans were buying newly-styled cars and the latest technologies once again. Semi-trucks helped pave the way for this huge growth spurt in America with dependable trucks built by Mack, GMC, Chevrolet, Ford, Dodge, International, White Freightliner, Peterbilt, Kenworth, Diamond T, Reo, Autocar, Brockway, Sterling and others, many using the increasingly popular diesel engines made by Buda, Hercules, Waukesha, and Cummins, which helped their heavy loads haul quicker. Ron Adams portrays this booming era with over 300 superb photos of trucks hauling cement, fuel, and a variety of goods to enthusiastic Americans.

In 1951, Freightliner signed an agreement with the White Motor Co. to sell Freightliner trucks through White Dealerships. The trucks became White-Freightliner, gaining momentum through the 1950s and exploding in sales through the 1960s. As you look at the photos on the pages of this book, you will see just a few of the many different customers and hauling jobs they did in the peak of their popularity. Small, medium or large hauling jobs, White-Freightliners fit right in to the needs of the trucking industry.