Big Brands Are Watching You

Big Brands Are Watching You
Title Big Brands Are Watching You PDF eBook
Author Francesca Sobande
Publisher Univ of California Press
Pages 252
Release 2024-01-10
Genre Business & Economics
ISBN 0520387066

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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Big Brands Are Watching You

Big Brands Are Watching You
Title Big Brands Are Watching You PDF eBook
Author Francesca Sobande
Publisher Univ of California Press
Pages 252
Release 2024-01-10
Genre Business & Economics
ISBN 0520387074

Download Big Brands Are Watching You Book in PDF, Epub and Kindle

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

The Digital Lives of Black Women in Britain

The Digital Lives of Black Women in Britain
Title The Digital Lives of Black Women in Britain PDF eBook
Author Francesca Sobande
Publisher Springer Nature
Pages 155
Release 2020-08-11
Genre Social Science
ISBN 3030466795

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Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities. Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Black Oot Here

Black Oot Here
Title Black Oot Here PDF eBook
Author Francesca Sobande
Publisher Bloomsbury Publishing
Pages 249
Release 2022-11-17
Genre Social Science
ISBN 1913441334

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What does it mean to be Black in Scotland today? How are notions of nationhood, Scottishness, and Britishness implicated in this? Why is it important to archive and understand Black Scottish history? Reflecting on the past to make sense of the present, Francesca Sobande and layla-roxanne hill explore the history and contemporary lives of Black people in Scotland. Based on intergenerational interviews, survey responses, photography, and analysis of media and archived material, this book offers a unique snapshot of Black Scottish history and recent 21st century realities. Focusing on a wide range of experiences of education, work, activism, media, creativity, public life, and politics, Black Oot Here presents a vital account of Black lives in Scotland, while carefully considering the future that may lie ahead.

Behind the Brand

Behind the Brand
Title Behind the Brand PDF eBook
Author Elliott Bryan
Publisher IdeaPress Publishing
Pages
Release 2019-06-19
Genre Business & Economics
ISBN 9781940858784

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This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Do You Matter?

Do You Matter?
Title Do You Matter? PDF eBook
Author Robert J. Brunner
Publisher FT Press
Pages 255
Release 2008-08-12
Genre Business & Economics
ISBN 0132703750

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“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

I've Been Watching You

I've Been Watching You
Title I've Been Watching You PDF eBook
Author Susan D. Mustafa and Tony Clayton with Sue Israel
Publisher AuthorHouse
Pages 316
Release 2006-01-25
Genre History
ISBN 1467811025

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“Rigor mortis had set in by the time police arrived,” Special Prosecutor Tony Clayton told the jury, watching their eyes as they viewed the photograph of the bloodied arm of Geralyn Barr DeSoto. Geralyn’s clenched fist, frozen in death away from her body, held her secret. “Geralyn was trying to tell us something. She was telling us how hard she fought. She was telling us who her killer is. ‘Right here,’ she said. ‘Right here I have the killer. Just open my hand. Just open my hand, and you’ll know who did it to me.’” Two months later: “Charlotte Murray Pace fought from one room of that apartment to the other,” Prosecutor John Sinquefield told jurors as they blinked tears away. “She clawed, she hit, she fought. As her young, strong heart pumped its last blood out of the holes he cut out of her, she fought. And in the fight, he took her life, her body. But he could not take her honor. She preserved her honor by the way she lived and the way she died. That fight is not over, ladies and gentlemen of the jury. Charlotte Murray Pace has brought her fight to you.” These crimes are vividly depicted in this first comprehensive book about Derrick Todd Lee. I’ve Been Watching You—The South Louisiana Serial Killer dramatically tells the story of Lee’s life and follows the timeline of his reign of terror over South Louisiana. Readers will become intimately acquainted with the seven victims who have been linked to Lee by DNA, along with the frustrated investigators who could not catch this diabolical killer. This recounting also details the murders of ten other women who were not connected by DNA, but whom these authors believe should be included on the list of Lee’s victims due to strong circumstantial evidence. There are many unanswered questions regarding these series of killings. How did Lee find his victims, and why did he choose them? Why didn’t the Multi-Agency Homicide Task Force believe he was the killer when his name was brought repeatedly to its attention? What evil possessed him to rape and murder so many women? All of these questions are answered as I’ve Been Watching You journeys for more than a decade through the small towns and swamps of South Louisiana to create a graphic accounting of Lee’s vicious rapes and homicides. I’ve Been Watching You vividly paints the portrait of this monster and the beautiful women who died as a result of his twisted compulsion to kill.